Marketing and Consulting in Organizational Behavior Management

Braksick and colleagues wrote a how-to guide for OBM consultants. They share real stories about landing big contracts.

The paper is not an experiment. It is a roadmap for selling behavior science to company leaders.

The main message: speak the client’s language. Translate "behavioral principles" into "dollars saved" and "goals met".

Consultants who frame services around clear, measurable gains win more deals.

King et al. (2020) and Gravina et al. (2024) tell newcomers how to enter OBM. Braksick et al. (2023) picks up where they stop—showing how to sell the service once you are ready.

Cymbal et al. (2024) surveyed 43 practitioners and listed the exact skills companies want. You can cite that data in your pitch to prove your training is evidence-based.

Conard et al. (2016) warn that behavior change can fade after you leave. Braksick’s marketing tips help you secure long contracts that fund maintenance plans from day one.

You can be the best OBM technician alive and still go broke if no one hires you. This paper gives you phrases, slide order, and proof points that executives trust. Use them to turn cold calls into paid projects that fund lasting behavior change.