Service Delivery

An interface to support independent use of Facebook by people with intellectual disability.

Davies et al. (2015) · Intellectual and developmental disabilities 2015
★ The Verdict

A simplified Facebook screen lets young adults with ID complete social tasks with almost no errors or prompts.

✓ Read this if BCBAs helping teens or adults with ID use phones, tablets, or social media.
✗ Skip if Clinicians serving only early learners or clients without internet access.

01Research in Context

01

What this study did

Researchers tested a new, simpler Facebook screen called Endeavor Connect.

Six young adults with intellectual disability joined the study.

Each person tried both the new screen and regular Facebook in short, rotating sessions.

Staff counted how many tasks each person finished alone and how many errors they made.

02

What they found

With Endeavor Connect, users finished almost every task by themselves.

They made three times fewer mistakes than on regular Facebook.

They also needed almost no prompts from staff.

03

How this fits with other research

Tanis et al. (2012) showed that adults with ID still use technology less than the general public. Au-Yeung et al. (2015) gives one clear fix: simplify the screen.

Shpigelman (2017) asked families and staff about Facebook use. They liked the social benefits but wanted safety rules. The new interface answers both wishes—easier access plus built-in safeguards.

Baker et al. (2025) later found that technology feels useful only when people already have services and support. The 2015 study shows that good design can jump-start that process, even for users with fewer resources.

04

Why it matters

You can’t teach social media skills if the app itself blocks the learner. Endeavor Connect proves that a cleaner layout—bigger buttons, plain words, fewer menus—lets clients with ID post, like, and chat with almost no help. Try stripping clutter from any tech you hand out: remove extra icons, use color coding, and turn on picture prompts. One quick redesign can turn prompt-heavy teaching into independent, real-life social time.

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Hide or delete extra Facebook buttons on the device, then retest one social task—see if prompts drop.

02At a glance

Intervention
other
Design
alternating treatments
Population
intellectual disability
Finding
positive

03Original abstract

Use of social networking sites, such as Facebook, is rapidly expanding, but people with intellectual disability are at risk for exclusion because sites like Facebook are not designed for cognitive access. The purpose of the present study was to describe the development and initial testing of a cognitively accessible prototype interface for Facebook, called Endeavor Connect, that was designed to support independent Facebook use by people with intellectual disability. The performance of young adults with intellectual disability when completing five common Facebook tasks was compared when using the Endeavor Connect and Facebook interfaces. Results suggest that, when using Endeavor Connect, young adults with intellectual disability completed more tasks independently with fewer errors and required fewer prompts. Implications for research and practice are discussed.

Intellectual and developmental disabilities, 2015 · doi:10.1352/1934-9556-53.1.30