Windows on the 21st century.

Glenn (1993) wrote a think-piece, not an experiment. The author looked at the whole field of behavior analysis like an ecosystem. He asked: what parts help us grow and what parts hold us back?

The paper treats our science as a living culture. It must spread or it will shrink. To spread, we need both strong science and smart politics.

The field has two big jobs. First, keep the science tight: measure, replicate, publish. Second, fix the culture: speak in plain words, join policy tables, train leaders who can sell the brand.

If we skip the second job, good interventions stay locked in small rooms while fad treatments grab the spotlight.

Hobson (1987) and Malagodi et al. (1989) said the same thing earlier: step outside the clinic and speak to society. Glenn (1993) bundles their ideas into one survival plan.

Saunders et al. (2005) and Malott (2004) later showed how to do it: run county-wide programs and plant behavior analysts overseas. They turn the 1993 warning into blueprints.

Walton (2016) gives the exact talking points: drop cold jargon, use warm frames like "what works." That tactic answers Glenn (1993)'s call to "mitigate cultural weaknesses."

You can run the best DRA procedure in the world, but if the school board never hears of it, the kid still loses. This paper reminds you to reserve part of your week for outreach: write a short blog post, speak at a parent group, or tag your data slides with everyday language. Science plus visibility equals lasting impact.