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1 BACB Ethics CEUs $20 52 min On-Demand

Ethics CEU: The Ethics of Inaction: Why NOT Using AI Could Violate Our Ethics Code

The ethical debate around artificial intelligence in applied behavior analysis has largely focused on the risks of adoption — concerns about client confidentiality, clinical accuracy, over-reliance on automated tools, and the potential erosion of professional competence. These concerns are legitimate and important.

Provider: BehaviorLive — via Missouri Association for Behavior Analysis

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Course Description

In a field driven by data, effectiveness, and client-centered outcomes, behavior analysts are now facing a new ethical dilemma: Is it acceptable to ignore tools that could improve efficiency, accuracy, and client progress? This presentation challenges the audience to consider the ethical implications of not using artificial intelligence in applied behavior analysis. We will explore how AI, when used to augment rather than replace clinical judgment, can enhance assessments, streamline documentation, improve supervision, and support decision-making. The talk will examine real-world examples where AI-assisted tools have demonstrably improved outcomes and reduced clinician workload. We'll also highlight the risks of avoiding such tools: missed opportunities, human error, inefficiency, and reduced access to quality care. This session makes the case that ethical practice in behavior analysis is evolving—and that the refusal to integrate proven technologies may soon be viewed as a failure to act in the best interest of our clients. Attendees will leave with a framework for critically evaluating AI tools and a call to action to ensure ethical alignment with the future of our field.

What You'll Learn

  1. Recognize how the refusal to use beneficial technologies like AI may compromise ethical decision-making in practice.
  2. Describe the role of AI as a tool that supports, rather than replaces, behavior analysts.
  3. Evaluate how AI can improve service quality, and how failure to adopt such tools could become ethically problematic.

CEU Credits Earned

Certification BodyCreditsType
BACB® 1 Ethics

About the Instructor

AV
Adam Ventura
PhD BCBA

Adam Ventura, PhD, BCBA, is a leader in the integration of artificial intelligence and behavior science. He is the Founder and CEO of Intraverbal AI, a company dedicated to transforming applied behavior analysis (ABA) through AI-powered tools that support ethical decision-making, supervision, and clinical efficiency. Adam's current focus is on leveraging technology to make data-driven insights and innovative systems more accessible to behavior analysts across settings. A graduate of Florida International University (FIU) and a long-standing adjunct professor, Adam blends academic rigor with cutting-edge application. He previously founded and scaled World Evolve, Inc., a multi-state ABA service provider, which he successfully exited in 2018. An established author and speaker, he has contributed extensively to the literature on ethical practices, leadership, and now the responsible integration of AI in behavior analysis.

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Clinical Disclaimer

All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.

60+ Free CEUs — ethics, supervision & clinical topics