Setbacks and Springboards: The Business of Reinvention matters because it changes what a BCBA notices when decisions have to hold up in clinic sessions and day-to-day service delivery. In The Business of Reinvention, for this course, the practical stakes show up in service continuity, accurate reporting, and defensible clinical decisions, not in abstract discussion alone.
Provider: BehaviorLive — via Self Set Go
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Join Free →In the ever-evolving landscape of Applied Behavior Analysis (ABA), the path from clinician to entrepreneur is rarely linear. In this talk, I will share my journey starting as a young consultant with Aubrey Daniels International, through creating, growing, and selling two companies: Integrated Behavioral Solutions (a behavioral health provider) and DataFinch Technologies (maker of Catalyst), and now embarking on a new chapter with BehaviorLive and Archer Behavioral Health. Each venture began with a vision, and its fair share of challenges and setbacks. But through the lens of applied behavior analysis, and by intentionally surrounding myself with the right people, those moments of friction became powerful catalysts for innovation and growth. In this talk, I'll share how foundational principles of Organizational Behavior Management (OBM), including reinforcement, shaping, and systems design, guided not only clinical care and product development, but also the cultivation of high-performing teams, adaptive leadership, and mission-driven business models. Alongside these principles, I'll offer personal reflections and illustrative stories that highlight how behavior analysis empowers us to turn ambiguity into opportunity, and to build organizations that leave a lasting imprint on the communities they serve. This talk is both a retrospective and a call to action for behavior analysts who see entrepreneurship as a natural extension of their science and progression of their careers and ambitions. Whether you're looking to start your own practice, build a tech solution, start a petting zoo, or simply lead more effectively within your organization, you'll leave with actionable insights and inspiration to turn setbacks into springboards, and to reinvent yourself along the way.
| Certification Body | Credits | Type |
|---|---|---|
| BACB® | 1 | General |
| QABA | 1 | General |
Dr. Janet Lund is a co-founder of BehaviorLive and Archer Behavioral Health. She is also the Executive Director of Women In Behavior Analysis (WIBA). She received her MS degree in Behavior Analysis and Therapy from Southern Illinois University in 1995 and her PhD in Cognitive Behavioral Science from Florida State University in 1999. Archer Behavioral Health is a clinical practice in Atlanta, GA which provides ABA services for individuals with developmental disabilities. Before starting Archer, she was VP of Training and Performance Management at Kadiant. She is a founder of DataFinch Technologies, an ABA data collection software company. Janet also worked at Aubrey Daniels International from 1999-2016 in the field of Organizational Behavior Management. She is a past president of the Georgia Association for Behavior Analysis.
Dig into the research behind this topic — plain-English summaries written for BCBAs.
279 research articles with practitioner takeaways
239 research articles with practitioner takeaways
231 research articles with practitioner takeaways
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.