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1.5 BACB General CEUs $19.5 On-Demand

General CEU: BEHP1229: Marketing: A Model for More Ethical and Proactive Decision Making

BEHP1229: Marketing: A Model for More Ethical and Proactive Decision Making is the kind of topic that looks straightforward until it collides with the speed, ambiguity, and competing demands of clinical documentation, payer communication, supervision records, and leadership review. In BEHP1229: Marketing: A Model for More Ethical and Proactive Decision Making, for this course, the practical stakes show up in service continuity, accurate reporting, and defensible clinical decisions, not in abstract discussion alone.

Provider: ABA Technologies / Florida Tech

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Course Description

Discusses the strong relationship between marketing and psychology, both through the application of psychological theories and ethical standards, as well as the understanding, prediction and motivation of behavior. Explains that marketing is often misunderstood, or at least marginalized, to representing only promotions, yet is a more central process, more pervasive and more analytical. Describes how marketing explores consumer needs and facilitates more proactive strategic decision-making necessary for the success of business.

What You'll Learn

  1. Identify at least three core ethical standards from the BACB Ethics Code relevant to the scenarios presented in this course.
  2. Analyze how historical events and foundational documents have shaped contemporary ethics practices in behavior analysis.
  3. Evaluate potential ethical dilemmas in professional practice and describe strategies for resolution consistent with the Ethics Code.

CEU Credits Earned

Certification BodyCreditsType
BACB 1.5 General
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Clinical Disclaimer

All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.

60+ Free CEUs — ethics, supervision & clinical topics