Encouraging electricity savings in a university residential hall through a combination of feedback, visual prompts, and incentives.
A simple package of daily feedback, visual prompts, and small rewards cut electricity use in a college dorm by about 15%.
01Research in Context
What this study did
Researchers moved into a university dorm. They wanted students to use less electricity.
Each day they posted the hall’s kilowatt score on a big chart. They added friendly signs by light switches and handed out small prizes for low-use days.
A second dorm got no posters or prizes. The team compared the two buildings for several weeks.
What they found
The feedback hall trimmed daytime power use by about 16%. Night use dropped 11%.
The control hall stayed flat. Students kept the lights off longer when points and candy were at stake.
How this fits with other research
Davol et al. (1977) got a 35% cut in family homes with just door-side notes and daily cost charts. The dorm study copied the same tools but added token prizes and reached young adults living on campus, not parents in houses.
Annable et al. (1979) showed that teaching people to read their own meter gives a 7% saving that lasts two months. The dorm package beat that number, likely because the public chart and rewards kept the behavior in view every day.
Pandey et al. (2016) later swapped paper posters for automatic e-mails across campus buildings. They kept the university setting but lost the face-to-face cheers; the abstract never claimed clear savings, hinting that live feedback plus prizes still packs more punch than an inbox reminder.
Why it matters
You can shrink electricity use in any shared space with three cheap parts: a daily scoreboard, a visual prompt at the switch, and a tiny reward. Try it in group homes, clinics, or staff rooms. Post the kilowatts where everyone walks by, hand out stickers or snacks for winning days, and watch the meter fall.
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02At a glance
03Original abstract
This experiment investigated the combined use of visual prompts, daily feedback, and rewards to reduce electricity consumption in a university residential hall. After a 17-day baseline period, the experimental intervention was introduced in the intervention hall, and no change was made in the control hall. Energy usage decreased in the intervention hall, but energy usage did not change appreciably in the control hall. In the intervention hall, mean daytime and nighttime savings were 16.2% and 10.7%, respectively, compared to savings of 3.8% (day) and 6.5% (night) in the control hall.
Journal of applied behavior analysis, 2010 · doi:10.1901/jaba.2010.43-327