Personality theory, abnormal psychology, and psychological measurement. A psychological behaviorism.
Treat personality as learned BBRs and you can measure and change it like any other behavior.
01Research in Context
What this study did
The paper builds a new personality theory. It says personality is just a bundle of learned BBRs—behavior-behavior relations. No hidden traits. No inner types. Just learned patterns you can see and count.
The author shows how to measure these patterns like any other behavior. He also maps out how the same lens can guide clinical treatment. The goal is to give behavior analysts a purely behavioral way to read personality tests and case files.
What they found
Because the paper is theoretical, there are no new data. Instead, it offers a full blueprint. If you follow it, every "personality" score becomes a statement about observable BBRs. That lets you write behavior plans without guessing about invisible traits.
How this fits with other research
Knapp (1982) came first. That paper told analysts to turn the science on themselves. Timberlake (1993) takes the next step and shows exactly how—by treating your own personality as learned BBRs you can track and change.
Reed (2014) extends the same logic into offices and factories. It keeps the reinforcement core but shifts the scene from clinic couches to break rooms. Together, the three works form a timeline: self-analysis → personality theory → organizational use.
Capaldi (1992) offers a friendly tweak. It says "history" lives only in present interactions, not inside the skin. That view sharpens W’s plan: measure BBRs right now, don’t dig for hidden past causes.
Why it matters
Next time you read a personality scale or hear "He’s just impulsive," you can translate the label into BBRs. Count the links between setting, behavior, and outcome. Then write interventions that teach new links instead of trying to fix a ghost trait. The paper gives you permission—and a map—to stay 100 % behavioral even when the referral says "personality disorder."
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02At a glance
03Original abstract
Behaviorism, because it has not had a theory of personality, has been separated from the rest of psychology, unable in large part to draw from or contribute to it. Traditional psychology has not had a theory of personality that says what personality is, how it comes about, or how it functions. An antagonism has resulted that weakens rather than complements each tradition. Psychological behaviorism presents a new type of theory of personality. Derived from experimentation, it is constructed from basic theories of emotion, language, and sensory-motor behavior. It says personality is composed of learned basic behavioral repertoires (BBRs) that affect behavior. Personality measurement instruments are analyzed in terms of the BBRs, beginning the behaviorization of this field and calling for much additional research. These multilevel developments are then basic in psychological behaviorism's theory of abnormal behavior and of clinical treatment. The approach opens many new avenues of empirical and theoretical work.
Behavior modification, 1993 · doi:10.1177/01454455930171003