Practitioner Development

On the relation between radical behaviorism and the science of verbal behavior.

Leigland (1989) · The Analysis of verbal behavior 1989
★ The Verdict

Graph words like lever presses—same axes, same decision rules.

✓ Read this if BCBAs who teach verbal behavior and want live data displays.
✗ Skip if Clinicians looking for ready-made lesson plans; this is about measurement, not curriculum.

01Research in Context

01

What this study did

Grant (1989) wrote a theory paper. It says treat spoken words like button presses. Record them the same way you graph lever hits on a cumulative record.

The paper stays inside Skinner’s radical behaviorism. No mind talk. Just observable sounds under environmental control.

02

What they found

The paper does not give new data. It gives a rule: if you can hear it, you can count it. Counting lets you see the contingency that keeps the talk going.

03

How this fits with other research

Buskist et al. (1988) came first and yelled, "Stop only writing—build products!" Grant (1989) answers, "Fine, here is how to turn the talk itself into product-ready data."

Rusch et al. (1981) already built a staff-training typology that labels tasks as tacts, mands, or intraverbals. Grant (1989) shows you can graph those same operants minute-by-minute like a rat’s lever curve.

Connell et al. (2004) later showed Alex the parrot producing tacts and mands. That bird data looks just like the human verbal streams S tells us to record—same operants, same graph paper.

04

Why it matters

Next time you run mand training, don’t just tally correct responses. Graph every vocalization across time. The slope tells you if the reinforcer is working, the same way a cumulative record tells you if the pellet schedule is holding. You get an instant visual that parents and teachers can read without jargon.

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Start a 10-minute timing, tally each mand, and plot the total on a cumulative graph right after the session.

02At a glance

Intervention
not applicable
Design
theoretical
Finding
not reported

03Original abstract

A fully-developed "science of verbal behavior" may depend upon a recognition of the implications of Skinner's scientific system, radical behaviorism, particularly as it relates to the nature of scientific research. An examination of the system and Skinner's own research practices imply, for example, that samples of vocal or written verbal behavior collected under controlling conditions may be observed as directly for the effects of controlling contingencies as in the traditional practice involving cumulative response records. Such practices may be defended on the basis of the pragmatic epistemology which characterizes radical behaviorism. An example of one type of exploratory method is described.

The Analysis of verbal behavior, 1989 · doi:10.1007/BF03392833