Consequence analysis: Its effects on verbal statements about an environmental project.
A 48-item pro-con list moved nine of ten adults from against to for a roadway project.
01Research in Context
What this study did
The team asked ten adults to rate a planned roadway project. First each person gave a quick yes or no and a short reason.
Next the adults filled out a 48-item consequence analysis. The sheet listed specific good and bad outcomes of the road. Afterward they rated the project again and gave new reasons.
What they found
Nine of the ten people flipped their favorability rating after seeing the 48 consequences. Their second reasons were also longer and clearer.
The simple worksheet turned vague opinions into informed ones in one sitting.
How this fits with other research
Singh et al. (1985) got the same flip with college students. A 20-minute talk made timeout and other behavioral procedures look as kind as gentle parenting. Both studies show a short input can quickly shift adult ratings.
Burgess et al. (1971), Clark et al. (1972), and Quilitch et al. (1973) used rewards to cut litter in parks and theaters. They changed real actions, while Sanford et al. (1980) only changed words. Together they show you can either teach people or reward people to help the environment.
The litter studies used kids and tokens. The roadway study used adults and a worksheet. Different tools, same aim: cleaner, better communities.
Why it matters
Before you ask staff or parents to back a program, let them see concrete pros and cons. A one-page consequence list can turn resistance into support in minutes. Use it during staff training, parent night, or IEP meetings when you need quick buy-in.
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02At a glance
03Original abstract
Typically, citizens lack relevant information concerning possible consequences of proposed environmental projects. Despite federal requirements for citizen participation in decisions about proposed roadway projects, no systematic procedures exist for educating citizens as to the possible consequences of such projects. The effects of a consequence analysis procedure on community residents' verbal statements about the favorability of a proposed roadway project were assessed. The consequence analysis procedure involved asking residents to rate the desirability and magnitude of each of 48 possible consequences of the proposed roadway project. Following the intervention, overall ratings of favorability of the project changed for nine of ten residents. Community residents' ratings of the quality of participants' justifications of their position on the roadway issue provided evidence of generalization to this collateral behavior.
Journal of applied behavior analysis, 1980 · doi:10.1901/jaba.1980.13-57