ABA Fundamentals

Formal properties of the matching law.

Herrnstein (1974) · Journal of the experimental analysis of behavior 1974
★ The Verdict

The matching law says behavior splits match reinforcement splits, no matter how big or tasty the payoff is.

✓ Read this if BCBAs who write concurrent-schedule interventions or do choice-reduction assessments.
✗ Skip if Clinicians only running discrete-trial drills with one response at a time.

01Research in Context

01

What this study did

Michael (1974) wrote the math behind the matching law. No birds, no kids, just equations.

The paper spells out how response ratios lock onto reinforcement ratios. It skips size of reward and hunger level.

02

What they found

The core rule: behavior splits the same way reinforcement splits. Magnitude and drive do not touch the final split.

The math holds once responding settles. Early swings don’t count.

03

How this fits with other research

Allen (1981) and Marr (1989) added power-function forms. They show the 1974 straight-line rule bends when reinforcers are lopsided. The new math keeps the spirit but lets you fit real-world curves.

Oliver et al. (2002) took the same rule into homes with severe problem behavior. Caregiver attention ratios predicted bite ratios. Lab math worked at the kitchen table.

Hastings et al. (2001) later showed pigeon data keep the same slope even when seed size changes. This backs J’s claim that magnitude is ignored once ratios stabilize.

04

Why it matters

You now have a pocket calculator for choice. Count the reinforcers on each option, not their size, and you can forecast how behavior will settle. If attention for screaming is 80% of all attention, expect 80% of responses to be screams. Shift the ratio, wait for steady state, and the numbers will follow. Use power-function forms when reinforcers are uneven, like screen time versus grapes.

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→ Action — try this Monday

Tally the last 20 reinforcers your client got for each option, then check if response minutes line up with those counts.

02At a glance

Intervention
not applicable
Design
theoretical
Finding
not reported

03Original abstract

The matching law implies that any form of behavior approaches an asymptotic frequency as its reinforcement approaches 100 per cent of the total reinforcement being obtained at a given time. This asymptote is formally independent of the kind or quantity of drive or reinforcement associated with the response in question or with any competing response.

Journal of the experimental analysis of behavior, 1974 · doi:10.1901/jeab.1974.21-159