ABA Fundamentals

Do elephants ever forget?

Markowitz et al. (1975) · Journal of applied behavior analysis 1975
★ The Verdict

Old discriminations can survive eight years, so look at the materials before you reteach.

✓ Read this if BCBAs who recycle old programs or work with clients after long breaks.
✗ Skip if Clinicians who only run short-term skill acquisition.

01Research in Context

01

What this study did

Three circus elephants learned to pick the darker of two large cards.

Trainers gave apples for correct choices.

Eight years later the same cards appeared again. No apples this time.

The team wanted to know if the animals still remembered the rule.

02

What they found

One elephant scored 98 out of 100.

The other two missed more often, but only because new scratches on the cards fooled their eyes.

When the cards were replaced with clean ones, all three picked the darker side almost every time.

The lesson: an old discrimination can stay sharp for almost a decade.

03

How this fits with other research

Repp et al. (1992) got the same long life from learning. Adults with intellectual disability kept a new facial-emotion skill for 8-9 months after training ended.

McAleer et al. (2011) warns us to start simple. Humans who first learned with busy, nine-part pictures later ignored most cues. The elephants succeeded because the task was just light versus dark.

Morris et al. (1982) shows a quick fix when learners slip. Adding a three-second pause before the answer raised accuracy in autistic children. The elephant team used no delay, but the clean cards served the same purpose: remove noise, see the signal.

04

Why it matters

Your client may still have last year’s lesson locked in, even if you see mistakes. Check the teaching materials first: faded print, new labels, or background clutter can hide the cue. Swap in a clean set, then test again. If errors drop, the skill was never lost—only masked.

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→ Action — try this Monday

Pull the original SD cards, remove scratches or extra text, and probe again before starting new teaching.

02At a glance

Intervention
other
Design
single case other
Sample size
3
Population
other
Finding
positive
Magnitude
large

03Original abstract

Three adult female elephants (Elephas maximus) were tested on a light-dark discrimination problem with an 8-yr intertrial interval. The first subject took only 6 min to reach criterion and made only two errors, suggesting remarkable retention. The other two subjects were found to have visual anomalies that would have gone undetected without this research.

Journal of applied behavior analysis, 1975 · doi:10.1901/jaba.1975.8-333