Discrimination theory of rule-governed behavior.
Rules stick because they create lasting stimulus discriminations, not because each follow-up action gets a reward.
01Research in Context
What this study did
Cerutti (1989) wrote a theory paper. It asked: why do people follow rules even when no reward is watching? The author said rules work like big, layered discriminations, not like immediate payoffs.
What they found
The paper claims instructions build new stimulus classes in your head. Once built, these classes can steer you years later and miles away. No direct consequence needed each time.
How this fits with other research
Lyons (1995) spells out how to make strong discriminations: keep stimuli far apart and easy to spot. That manual fills the gap Cerutti (1989) left on training design.
Mello (1966) showed pigeons only obeyed punishment cues after they learned to tell the cues apart. The data foreshadow T’s claim: control needs discrimination, not just consequences.
Mace et al. (1990) tested kids with developmental disabilities. Task demonstration beat standard prompting by cutting errors in half. The study proves T’s idea can be packaged into a teachable protocol.
Why it matters
If rules are discriminations, your job is to build the right stimulus classes. Start by making the critical differences obvious and train with contrast, not just presence-absence. Then practice in many contexts so the class travels with the client. This view gives you a blueprint for durable rule following in classrooms, clinics, and homes.
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02At a glance
03Original abstract
In rule-governed behavior, previously established elementary discriminations are combined in complex instructions and thus result in complex behavior. Discriminative combining and recombining of responses produce behavior with characteristics differing from those of behavior that is established through the effects of its direct consequences. For example, responding in instructed discrimination may be occasioned by discriminative stimuli that are temporally and situationally removed from the circumstances under which the discrimination is instructed. The present account illustrates properties of rule-governed behavior with examples from research in instructional control and imitation learning. Units of instructed behavior, circumstances controlling compliance with instructions, and rule-governed problem solving are considered.
Journal of the experimental analysis of behavior, 1989 · doi:10.1901/jeab.1989.51-259