This guide draws in part from “Paying It Forward: Developing Leaders” by Tiffany Mrla, PhD (BehaviorLive), and extends it with peer-reviewed research from our library of 27,900+ ABA research articles. Citations, clinical framing, and cross-links below are synthesized by Behaviorist Book Club.
View the original presentation →Leadership in behavior analysis is not an accident of seniority. It is a behavioral repertoire — one that can be defined, shaped, and measured — and one that the field urgently needs to cultivate deliberately as ABA continues to expand in scope and workforce size. Tiffany Mrla's keynote addresses this developmental imperative head-on, framing leadership not as a personality trait possessed by some and absent in others, but as a set of observable, learnable behaviors that emerge through structured experience, honest reflection, and skilled mentorship.
The quote framing this presentation — that a leader is someone whose actions inspire others to dream more, learn more, do more, and become more — points toward a behavioral definition: leadership is visible in its effects on others. A leader who inspires is one whose behavior functions as a model, a reinforcer, and a discriminative stimulus for others' growth. Translating that poetic definition into operational terms is precisely what a behavior analytic framework for leadership development requires.
For a field that is simultaneously experiencing rapid credentialing growth and significant workforce strain, the stakes of getting leadership development right are high. BCBAs who move into supervisory and administrative roles without explicit leadership preparation often default to managing by contingency control alone — using position authority as the primary tool for shaping staff behavior. This approach works in the short term but fails to produce the discretionary effort, creative problem-solving, and sustained motivation that distinguish truly high-performing clinical teams from merely compliant ones.
Mrla's presentation offers a different model: one grounded in authenticity, vulnerability, and empathy — all of which can be understood behaviorally — and structured around the argument that the best leaders in ABA are those who invest as deeply in the development of others as they invest in their own clinical expertise.
Leadership development is not a new concern in behavior analysis, but the field has been slower than adjacent disciplines to formalize frameworks for identifying and cultivating leaders. The organizational behavior management literature has produced rigorous work on performance management, feedback systems, and systems-level intervention, but the softer dimensions of leadership — how to inspire, how to build trust, how to lead through uncertainty — have received less systematic behavioral attention.
Authentic leadership, as a construct, emphasizes the congruence between a leader's values, behaviors, and self-presentation. For behavior analysts, this maps onto a commitment to behavioral consistency: a leader whose stated values and actual contingency management practices align produces a predictably trustworthy environment for supervisees. When supervisors say they value staff autonomy but micromanage every clinical decision, or profess commitment to growth while delivering exclusively punitive feedback, the inconsistency is behaviorally aversive — it creates an environment of unpredictability that suppresses the kind of risk-taking and initiative that leadership development requires.
Vulnerability in a leadership context is the willingness to acknowledge limits, ask for help, and model the learning process rather than presenting only finished expertise. For BCBAs who have been socialized to present as confident experts — a norm reinforced throughout graduate training and supervision — practicing leadership vulnerability can feel counterintuitive. Yet supervisees who observe their supervisors acknowledging uncertainty, processing difficult cases openly, and seeking consultation when needed receive a powerful message: professional growth is ongoing, and not knowing is not a performance failure.
Empathy, the third dimension Mrla highlights, involves the capacity to understand and respond to the emotional experience of others — not as a clinical procedure but as a relational skill that shapes the reinforcing or aversive quality of every supervisory interaction. Supervisees who experience their supervisors as empathic are more likely to disclose difficulties honestly, accept constructive feedback, and remain engaged under the inevitable stressors of clinical practice.
Developing a behavior analytic framework for leadership means identifying the specific behavioral components of effective leadership and creating conditions under which those components are shaped and reinforced. This has direct implications for how supervisors structure their work with supervisees, how clinical organizations design leadership pipelines, and how individual BCBAs approach their own professional development.
At the supervisory level, the framework Mrla presents invites supervisors to examine whether their current practices actually develop leaders or merely produce competent implementers. Are supervisees given opportunities to make genuine clinical decisions, with appropriate support, and then observe the consequences of those decisions? Are they given feedback that addresses not only what they did but the quality of their reasoning? Are they asked to take on progressively more complex responsibilities that stretch their current repertoire in ways that build leadership capacity?
At the organizational level, leadership development requires infrastructure: mentorship programs that are designed rather than accidental, promotion pathways that are transparent and explicitly tied to developmental criteria, and organizational cultures that model the authentic leadership behaviors Mrla describes at every level of the hierarchy. Organizations where senior leaders operate with the kind of empathy and authenticity Mrla advocates make it far easier for mid-level supervisors to do the same — the modeling contingency extends upward through organizational structures.
For individual BCBAs, the four developmental phases Mrla describes — from survival to system builder — provide a map for self-assessment and intentional planning. A clinician in survival mode needs different support and a different focus than one in the system-building phase, and understanding where you are in that progression helps direct professional development effort toward what will actually move the needle. The actionable tools Mrla offers for transitioning from task-oriented to purpose-driven work address what is often a frustrating gap: the BCBA who is clinically skilled but unclear about how to translate that skill into broader organizational impact.
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Code 4.05 establishes that supervisors must actively develop the professional competencies of those they supervise. Leadership development — the explicit cultivation of supervisees' capacity to take on supervisory and leadership responsibilities themselves — is an extension of this obligation. Supervisors who focus exclusively on technical skill development without attending to the broader professional formation of their supervisees are fulfilling Code 4.05 narrowly.
Code 4.07 addresses the use of supervisory power and is directly relevant to authentic leadership. The power differential in supervision is real and unavoidable, but how it is exercised shapes the developmental environment profoundly. Supervisors who use their authority primarily to control and evaluate rather than to support and develop may produce compliant supervisees who meet performance benchmarks but lack the discretionary judgment and initiative that characterize effective leaders. Code 4.07 asks supervisors to be mindful of power and to use it in service of the supervisee's development, not just the supervisor's convenience.
Code 1.07 on cultural responsiveness has direct relevance for leadership development. The leadership behaviors valued in dominant professional culture — assertiveness, public visibility, direct communication — are not universal, and leadership development frameworks that implicitly normalize one cultural style risk marginalizing supervisees whose strengths and natural leadership expression differ. Authentic leadership development must be culturally flexible enough to recognize and cultivate leadership in its diverse forms.
Code 2.09 on dignity applies to supervisory relationships as much as client relationships. Supervisees deserve to be treated with respect, to receive honest and constructive feedback, and to be invested in as growing professionals. Organizations that treat supervisees primarily as production units — measuring their value by session hours completed rather than by their development as practitioners — violate the spirit of Code 2.09 even when no formal ethical breach occurs.
Applying a behavior analytic framework to leadership development requires identifying what specific behaviors constitute each stage of the developmental progression Mrla describes. The survival phase is characterized by a behavioral repertoire focused primarily on the immediate demands of caseload management — learning procedures, managing data, navigating organizational requirements. The system-building phase is characterized by a different repertoire: designing and monitoring systems, mentoring others, advocating for organizational change, thinking strategically about the field.
Assessing where a BCBA sits in this progression requires more than a job title or years of experience. It requires looking at the behavioral evidence: what decisions does this person make independently? What do they do when confronting a novel clinical or organizational challenge? How do they respond to failure — with problem-solving or with avoidance? What is the quality of their relationships with supervisees, and do those relationships develop those supervisees?
For organizations building leadership pipelines, this assessment lens suggests creating structured opportunities for BCBAs at each developmental stage to practice the behaviors associated with the next stage — with support, observation, feedback, and time to consolidate those behaviors before moving fully into a new role. Promoting BCBAs into leadership positions without this developmental scaffolding and then being surprised when they struggle is a system design failure, not an individual one.
Mrla's actionable tools for the transition to purpose-driven leadership provide a practical decision-making scaffold. Identifying one's own leadership strengths is not self-congratulatory — it is a prerequisite for leveraging those strengths strategically. Understanding what kind of leader you are positioned to become, given your values, skills, and context, is more productive than attempting to replicate a generic leadership template.
This keynote is both an invitation and a challenge. The invitation is to take your own leadership development as seriously as you take your clinical development — to invest in it deliberately, seek feedback on it honestly, and treat the discomfort of growth as evidence that development is occurring rather than as a signal to retreat.
The challenge is to examine whether you are actually paying it forward — whether the supervisees, colleagues, and organizational systems around you are becoming more capable, more confident, and more inspired as a result of your presence. That is the behavioral test of authentic leadership that Mrla's framework proposes.
For practitioners returning to their workplaces after this session, the most immediate action item is identifying one person in your professional orbit who is in an earlier developmental phase and asking what kind of mentorship or leadership opportunity would most accelerate their growth right now. Paying it forward is not a vague aspiration — it is a specific, observable behavior that can be planned, executed, and evaluated. Starting there turns a keynote into a behavioral commitment.
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Paying It Forward: Developing Leaders — Tiffany Mrla · 1.5 BACB Supervision CEUs · $15
Take This Course →We extended this guide with research from our library — dig into the peer-reviewed studies behind the topic, in plain-English summaries written for BCBAs.
183 research articles with practitioner takeaways
183 research articles with practitioner takeaways
179 research articles with practitioner takeaways
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.