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1 BACB General CEUs $30 55 min On-Demand

General CEU: From Silos to Synergy: Can Community Oncology, Payers, and Pharma Together Bend the Lung Cancer Survival Curve?

Provider: BehaviorLive — via AVBCC

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Course Description

Lung cancer remains the leading cause of cancer death, despite the fact that a life-saving screening test has existed for over a decade. Yet adoption remains abysmally low. Primary care is overwhelmed. Patients aren't getting screened. We are failing. This is no longer just a clinical gap—it's a systemic failure. Should community oncology step in? And if they do, what roles must pharma and payers play to enable scalable, sustainable lung cancer screening service lines? The opportunity is massive: earlier detection, better outcomes, increased revenue and lower long-term costs. But the challenges—fragmented incentives, unclear ownership, low awareness, and stigma—are standing in the way. So who will own the solution—and who will be held accountable if we keep missing it?

What You'll Learn

  1. Identify current challenges and opportunities in oncology care delivery models.
  2. Describe innovative approaches for improving cancer treatment outcomes through system-level collaboration.
  3. Evaluate the role of clinical pathways and learning ecosystems in optimizing oncology care.

CEU Credits Earned

Certification BodyCreditsType
BACB 1 General

About the Instructor

BR
Barry Russo

Barry Russo, CEO, has been with The Center for Cancer and Blood Disorders, a private community practice based in Fort Worth, Texas, since 2002.  Barry has over 30 years of healthcare experience – he has worked in academic and community practices as well as academic and community hospitals.  The Center has over 50 providers & 250+ employees at 18 facilities in the DFW area.  The Center offers medical oncology, radiation oncology, hematology, gynecologic oncology, breast oncology surgery, stereotactic radiosurgery, integrative medicine, imaging, laboratory services and retail pharmacy.Barry is a current board member of COA and Advisory Board of Cancer Care Business Exchange (CCBS) and current member of ACCC, ASCO and TXMGMA.Barry has an MBA from the University of Dallas and resides in Colleyville, Texas.

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Clinical Disclaimer

All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.

60+ Free CEUs — ethics, supervision & clinical topics