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0 BACB General CEUs $30 59 min On-Demand

General CEU: R.AI.S.E. Your Expansion Strategy: Finding the Right Market Fit for Your Unique Strengths

R.AI.S.E. Your Expansion Strategy: Finding the Right Market Fit for Your Unique Strengths becomes clinically important the moment a team has to turn good intentions into reliable action inside clinic sessions and day-to-day service delivery.

Provider: BehaviorLive — via Council of Autism Service Providers

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Course Description

Selecting a location for an autism services center feels like navigating a maze of unknowns: demographics, competition, labor conditions, and more. The R.AI.S.E. (Regional Assessment for Investment and Service Expansion) methodology helps cut through complexity, providing a structured, data-driven approach to evaluating potential locations based on objective data. R.AI.S.E. incorporates essential factors—such as population in need, competitive landscape, and clinical capacity—to highlight which zip codes present the most promising growth opportunities. But expansion decisions aren't just about market conditions; they're also about organizational fit. What if you excel at recruiting and retention, but find marketing more challenging? In that case, a zip code with tougher hiring conditions but less competition may still be a winning bet. Conversely, a team adept at marketing could choose a more competitive market if hiring is not constrained. This session moves beyond raw data, integrating the unique strengths and core competencies of your organization into the R.A.I.S.E. framework to help you pinpoint the right markets for your particular capabilities. Before the conference, registered attendees will be invited to submit pairs of zip codes for comparison. During the session, we will analyze three selected pairs step-by-step. Additionally, time permitting, we will conduct a live comparison of a participant-provided zip code pair, demonstrating how to apply R.A.I.S.E. metrics and organizational competencies on the spot. Attendees will leave with a proven methodology and practical experience, ready to confidently expand into new markets that align with their strategic advantages.

What You'll Learn

  1. Master the R.AI.S.E. Framework: Understand the data inputs and scoring mechanisms that drive the R.A.I.S.E. methodology, revealing essential insights into population demographics, competitive dynamics, and clinical workforce availability.
  2. Integrate Organizational Competencies into Location Selection: Learn to factor in your organization's strengths—whether recruitment, marketing, training, or operational efficiency—when choosing between equally attractive expansion opportunities.
  3. Apply Insights to Real-World Scenarios: Through interactive comparisons of zip code pairs, gain hands-on experience scoring markets, aligning insights with your organization's core competencies, and identifying locations primed for long-term success.

CEU Credits Earned

Certification BodyCreditsType
BACB® 0
APA 0
COA 1

About the Instructor

RV
Rohit Verma

Rohit Verma (rohit@bixpli.com) is a partner at Bixpli and Board Member at Anchor Networks. Previously, he was Chief Strategy and Analytics Officer at Kadiant, and CFO at Trumpet. He has a Ph.D. in economics from University of Pennsylvania, where he also taught economics to undergraduates.

Interactive Audience Discussion (Multiple Presenters)Marketing
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Clinical Disclaimer

All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.

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