From Intangibles to Impact: Unlocking the game from within the game of Complete Performance". Measuring the Unmeasurable belongs in serious BCBA study because it shapes whether behavior-analytic decisions stay useful once they leave a clean training example and enter supervision meetings, staff training, clinic systems, and performance review.
Provider: BehaviorLive — via Black Men in Behavior Analysis
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Join Free →In competitive sports, "intangibles" such as courage, composure, initiative, and leadership are often cited as game-changing qualities, yet they remain difficult to define, measure, and systematically train. This presentation reframes these abstract constructs through the science of Applied Behavior Analysis (ABA), demonstrating how contingencies, reinforcement systems, and environmental design can transform vague descriptors into observable, teachable, and repeatable performance behaviors. Attendees will learn how to operationalize key intangibles, align them with ABA concepts such as motivating operations, discriminative stimuli, shaping, and generalization, and integrate them into performance frameworks that promote consistency under pressure. Real-world examples, case scenarios, and measurement systems will be used to illustrate how behavioral science enables coaches, athletes, and organizations to build resilient cultures, establish sustainable performance outcomes, and unlock the game from within the game.
| Certification Body | Credits | Type |
|---|---|---|
| BACB® | 1 | General |
| COA | 1 | — |
Email: wesj@completeperformance.ioWebsites: www.completeperformance.io | sports.completeperformance.ioWes J. Lowery is a Board Certified Behavior Analyst and performance strategist with a proven track record in designing behavior-based systems that drive elite athletic execution. Through Complete Performance, he combines AI-powered video analytics with precision teaching and shaping procedures to elevate athlete performance in high-stakes environments.Experience & ExpertiseLowery has developed and implemented data-driven performance strategies for athletes from youth levels to NCAA Division I programs. His expertise lies in using behavior analytic methods—such as stimulus control, fluency-based instruction, and reinforcement systems—to strengthen consistency, decision-making, and execution under pressure. His approach helps athletes build the mental and tactical skills required for peak performance.Research & Scientific ContributionsLowery’s applied research focuses on performance measurement, skill acquisition, and precision coaching. His work has explored areas like reinforcer efficacy, shaping athletic behavior, and building fluency in motor and cognitive tasks. He has contributed to the field through academic presentations, university guest lectures, and practitioner-oriented trainings.He also delivers webinars and educational content that demystify how ABA tools—such as pinpointing behaviors, using the Standard Celeration Chart, and shaping complex performance repertoires—can directly enhance athletic outcomes. His focus is on making behavioral science actionable, practical, and performance-driven for coaches and athletes.Thought Leadership & Content DevelopmentWes regularly publishes performance blogs, training insights, and coaching frameworks through the Complete Performance platform and affiliated networks. His content highlights real-world applications of behavior science to sport, emphasizing topics such as decision accuracy, mental toughness metrics, and position-specific shaping routines.Complete Performance SystemUnder his leadership, Complete Performance offers:AI-powered game film and automated performance analyticsBehavior-based coaching frameworks tailored to individual and team demandsPerformance models grounded in measurable criteria—emphasizing consistency, composure, courage, and communicationFluency protocols to convert technical training into reliable in-game executionPerformance ResultsWes Lowery equips high-performing athletes and coaches with the science, systems, and tools needed to close the gap between potential and game-day performance. His work ensures that every rep, every metric, and every moment of preparation translates into results that are repeatable, measurable, and elite.
Dig into the research behind this topic — plain-English summaries written for BCBAs.
279 research articles with practitioner takeaways
239 research articles with practitioner takeaways
225 research articles with practitioner takeaways
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.