Clinical Entrepreneur Series: What the Funnel. Online Marketing Strategies for BCBAs becomes clinically important the moment a team has to turn good intentions into reliable action inside clinic sessions and day-to-day service delivery.
Provider: BehaviorLive — via The ABA Collective
Take This Course →Including ethics, supervision, and topics like this one. New live CEU every Wednesday.
Join Free →This is Part 2 of 3 in the Clinical Entrepreneur Series. Click here to access Part 1! This CEU is designed for Board Certified Behavior Analysts (BCBAs) who are interested in leveraging online marketing strategies to grow their practices or launch side ventures. This session explores the fundamentals of sales funnels—a powerful tool in digital marketing for systematically attracting, engaging, and converting leads into clients. Participants will learn how to map out a sales funnel that aligns with behavior analytic principles and engages potential clients at each stage of their decision-making process. The workshop will cover key components of effective funnels, including lead magnets, email marketing, landing pages, and conversion strategies. This practical CEU event combines behavior analytic expertise with practical marketing skills to empower BCBAs to expand their reach and impact in the digital space.
| Certification Body | Credits | Type |
|---|---|---|
| BACB® | 1 | General |
| COA | 1 | — |
Mellanie Page is the Founder and CEO of The ABA Collective and Clinical Boss, where she helps BCBAs step outside traditional clinical roles to build scalable, impact-driven businesses. Specializing in OBM, clinical entrepreneurship, and online education, Mellanie empowers behavior analysts to create CEUs, courses, consulting services, and communities that support work-life harmony and sustainable growth. Contact me at hello@clinicalboss.com or visit clinicalboss.com to learn more!
Dig into the research behind this topic — plain-English summaries written for BCBAs.
279 research articles with practitioner takeaways
258 research articles with practitioner takeaways
239 research articles with practitioner takeaways
You earn CEUs from a dozen different places. Upload any certificate — from here, your employer, conferences, wherever — and always know exactly where you stand. Learning, Ethics, Supervision, all handled.
No credit card required. Cancel anytime.
All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.