This comparison draws in part from “Workshop: Integrating AI and Design Thinking Within Behavior Analysis: Enhancing Practice Through Technology” by Beth Garrison, PhD, BCBA, LBS, LBA (BehaviorLive), and extends it with peer-reviewed research from our library of 27,900+ ABA research articles. The decision framework, BACB ethics code references, and cross-links below are synthesized by Behaviorist Book Club.
View the original presentation →Behavior analysts approach problems systematically, using assessment data, functional analysis, and evidence-based interventions. Design thinking offers a complementary problem-solving methodology that emphasizes user empathy, creative ideation, and rapid prototyping. Neither approach is inherently superior; rather, they address different aspects of complex problems. Understanding the strengths and limitations of each approach helps behavior analysts determine when design thinking can enhance their traditional problem-solving toolkit and when traditional behavioral approaches are sufficient.
| Factor | Evidence-Based Approach | Traditional Approach |
|---|---|---|
| Starting point | Traditional ABA: Begins with observable behavior and environmental variables | Design Thinking: Begins with user experience, emotions, and unmet needs |
| Problem definition | Traditional ABA: Operationally defined behaviors with measurable dimensions | Design Thinking: User-centered problem statements incorporating stakeholder perspectives |
| Solution generation | Traditional ABA: Draws from established evidence-based practices and behavioral principles | Design Thinking: Encourages divergent thinking and multiple novel solutions before converging |
| Testing approach | Traditional ABA: Controlled conditions, single-subject designs, systematic data collection | Design Thinking: Rapid prototyping with iterative user feedback and refinement |
| Innovation emphasis | Traditional ABA: Prioritizes evidence-based approaches with established track records | Design Thinking: Actively seeks novel solutions that may not yet have an evidence base |
| User involvement | Traditional ABA: Client and family involvement in assessment and goal setting | Design Thinking: Deep user involvement throughout the entire process, from problem definition to testing |
| Best suited for | Traditional ABA: Modifying existing behaviors, implementing proven interventions, measuring outcomes | Design Thinking: Creating new solutions, improving user experience, developing materials and systems |
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Use this framework when approaching integrating ai and design thinking within behavior analysis: enhancing practice through technology in your practice:
Does the data support a need for intervention? Is there a meaningful impact on the individual's quality of life, safety, or access to reinforcement?
YES → Proceed to assessment NO → Document reasoning, monitor
A functional assessment should guide intervention selection. Avoid defaulting to standard protocols without individual analysis. Consider environmental variables, setting events, and private events.
YES → Select evidence-based approach matched to function NO → Complete assessment first
Goals should be co-developed. Assent and informed consent are ethical requirements. The individual's preferences and values matter in selecting both goals and methods.
YES → Proceed with collaborative plan NO → Engage in shared decision-making
This course covers the clinical and ethical dimensions in detail with structured learning objectives and CEU credit.
Workshop: Integrating AI and Design Thinking Within Behavior Analysis: Enhancing Practice Through Technology — Beth Garrison · 5 BACB Ethics CEUs · $110
Take This Course →We extended this decision guide with research from our library — dig into the peer-reviewed studies behind each approach, in plain-English summaries written for BCBAs.
280 research articles with practitioner takeaways
279 research articles with practitioner takeaways
258 research articles with practitioner takeaways
5 BACB Ethics CEUs · $110 · BehaviorLive
Research-backed educational guide
Research-backed answers for behavior analysts
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.