Training public-speaking behavior: an experimental analysis and social validation.
A tiny BST loop—tell, show, practice, praise—quickly gives adults the eye contact, voice, and gestures that make audiences listen.
01Research in Context
What this study did
Four adults wanted to speak better in front of groups.
The trainer used a four-step package: explain the skill, show a model, let the person practice, and give quick feedback.
Each meeting targeted one public-speaking move such as eye contact, loud voice, or hand gestures.
What they found
After each short lesson every adult used more of the target skill right away.
All four people reached high levels of eye contact, gestures, and voice volume.
The gains looked big and happened fast.
How this fits with other research
Jones et al. (1977) ran the same four-step package with shy children and saw the same jump in assertive words, so the pattern holds across ages.
Hodos et al. (1976) used the package to cut hostile remarks in psychiatric adults, proving BST can both build and reduce social behavior.
Sawyer et al. (2017) later moved the package to student teachers who needed to run evidence-based lessons; again one brief round lifted accuracy.
Andzik et al. (2020) then showed that once teachers learn BST they can train others with high fidelity, turning the 1975 adult lesson into a pyramid that keeps spreading.
Why it matters
If you train staff, parents, or older clients, this 45-year-old recipe still works. Use one short session per skill, show a clip of yourself doing it, have the learner stand up and try, then give instant praise and a tweak. Stack three or four skills and you have a ready speaker, teacher, or team member with no fancy tech needed.
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02At a glance
03Original abstract
The effect of an instructional package on public-speaking behaviors was analyzed in two experiments. The instructional package was designed to teach public-speaking trainees to look at the audience, make gestures, and perform a number of speaking behaviors. The results of Experiment I, with a university student serving as the trainee, showed that the percentage of each category of public-speaking target behavior increased only after the instructional package was introduced for that category. The results of Experiment 2, with three low-income paraprofessional staff members of a neighborhood service center serving as trainees, showed that the percentage of target behaviors increased after the instructional package was introduced for the respective trainee. Audience ratings of public-speaking performance were correlated with direct observations of target responses. All trainees showed marked improvements in audience ratings from pretraining to posttraining. This study demonstrated an effective procedure for training public-speaking behaviors.
Journal of applied behavior analysis, 1975 · doi:10.1901/jaba.1975.8-125