Practitioner Development

The value of everyday examples in the teaching of learning: a comment prompted by machado and silva (1998).

Baldwin et al. (1999) · Journal of the experimental analysis of behavior 1999
★ The Verdict

Plain stories from daily life make behavioral principles stick better than formal talk.

✓ Read this if BCBAs who train staff, supervise students, or teach parents in any setting.
✗ Skip if Practitioners looking for new intervention data or clinical protocols.

01Research in Context

01

What this study did

Webb et al. (1999) wrote a short position paper. They argued that teachers should use everyday examples when they explain learning theory. The goal is to make hard ideas feel simple and fun.

The paper was sparked by Machado and Silva (1998). That team said formal models are enough. J et al. pushed back and said, "Use stories kids already know."

02

What they found

The paper does not give new data. Instead, it gives a clear stance: concrete, relatable stories help students grasp abstract rules like reinforcement and extinction.

The authors say examples from daily life boost interest and memory better than equations alone.

03

How this fits with other research

Lyons (1995) tested the idea. That case study replaced long lectures with quick quizzes, student questions, and fluency games. Students liked the class and earned more A grades. The tactics line up with J et al.'s call for active, concrete lessons.

Falcomata (2018) echoed the theme in a later review. The special issue urged trainer-to-trainer programs to use operant methods, not slide shows. Again, everyday tasks beat abstract talk.

Schroeder et al. (2014) extended the idea into the digital world. They said game points, badges, and leader boards are just new "everyday" reinforcers. The logic is the same as J et al.: hook learners with stuff they already value.

04

Why it matters

Next time you teach parents, staff, or students, swap one jargon sentence for a real-life story. Say "reinforcement is like your phone buzzing with a like" instead of "positive reinforcer follows response." The paper chain of evidence from 1990 to 2025 says this tiny shift raises attention, recall, and buy-in. Use their world to sell our science.

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Open your next parent training with one familiar example before you define the term.

02At a glance

Intervention
not applicable
Design
theoretical
Finding
not reported

03Original abstract

Why are so few psychology students and professors interested in the study of learning? Part of the answer lies in the techniques we use for teaching behavioral psychology and communicating its relevance to numerous aspects of life. We add to this journal's discussion of the teaching of learning by explaining the importance of using examples drawn from everyday life: Numerous familiar examples provide powerful pedagogical tools for showing the importance of learning theory and helping students learn behavior principles. This approach does not exclude using other strategies and techniques in our quest to communicate the value of learning theory and teach our behavioral science in meaningful and thought‐provoking ways.

Journal of the experimental analysis of behavior, 1999 · doi:10.1901/jeab.1999.72-269