Stop Preaching to the Choir, Publish Outside the Box: A Discussion.

Morris (2014) wrote a how-to guide for behavior analysts who want to publish in non-ABA journals. The paper lists practical tips for talking with editors who have never heard of Skinner.

It is not a study with participants. It is a discussion paper that gives step-by-step advice on rewriting jargon so outsiders can understand.

The paper finds that our field stays small because we only talk to each other. If we learn to translate our work, we can reach teachers, doctors, and policy makers.

No numbers are reported. The message is simple: change your writing style, grow your audience.

Crosbie (1993) said the same thing twenty years earlier: stop talking only to ourselves. Morris (2014) turns that old warning into a concrete writing checklist.

Lerman (2024) takes the idea further. Instead of just writing articles, she gives a blueprint for training packages you can hand straight to teachers or nurses.

Critchfield et al. (2023) show the payoff. They use altmetrics to prove that articles in Behavior Analysis in Practice are already being read by outsiders, giving you a way to track your own outreach.

If you want your parent training or toilet-study to help more than a handful of BCBAs, pitch it to a pediatric or education journal. Swap "response cost" for "fine," add a plain-language summary, and cite journals those editors already know. One published piece in a mainstream outlet can shape policy faster than ten in specialized titles.