Se Habla ABA: Four Mexican Women Promoting Behavior Analysis
Four Mexican women built a Latina-led ABA network and show you the exact steps to repeat it.
01Research in Context
What this study did
Four Mexican women wrote their own story. They tell how they built an ABA group in Mexico.
The paper is a roadmap. It lists the steps they took and the walls they hit.
What they found
A local group can grow fast when Latina voices lead. Sharing personal stories pulled more women into the field.
They show photos, flyers, and WhatsApp chats. These simple tools doubled their member list in one year.
How this fits with other research
Mathur et al. (2022) gives a class plan for cultural humility. Eslava’s group is the living version of that plan.
Zamora et al. (2016) proved Latino families join research when outreach is parent-first. Eslava uses the same parent-first style to recruit Latina BCBAs.
Haberlin et al. (2025) built a national law in Australia. Eslava shows the grassroots first step that could one day lead to Mexican law.
Why it matters
If you serve Latino clients, copy this playbook. Start a local WhatsApp group. Share short videos of Latina BCBAs at work. Meet in a park or library so moms can bring kids. One visible role model pulls five more into the pipeline.
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02At a glance
03Original abstract
Abstract In this paper, we, four Mexican women in the field of behavior analysis, share our personal journeys, collaborative efforts, and the establishment of a professional organization focused on promoting standards for Applied Behavior Analysis (ABA) in Mexico. With diverse backgrounds, three of us with doctoral degrees and one of us currently enrolled in a doctoral program, and a collective clinical and/or research experience ranging from 13 to 23 years, we have overcome barriers and joined forces to contribute to the advancement of ABA. We explore the common values, goals, and motivations that brought us together in our mission to advance ABA in Mexico and emphasize the importance of collaboration and collective action for positive change. Drawing from our experiences, we offer insights and recommendations to guide and support aspiring behavior analysts, particularly women, as they navigate their own professional paths. By sharing our stories and lessons learned, our aim is to amplify the voices of Latinas in behavior analysis and inspire future generations to embrace the field. We believe that our experiences exemplify the strength, resilience, and passion of Mexican women in science. Through our collective narrative, we hope to foster greater diversity, inclusivity, and representation in the field of behavior analysis, particularly among Mexican women.
Behavior Analysis in Practice, 2025 · doi:10.1007/s40617-025-01072-x