Assessment & Research

A citation analysis of the influence on research of Skinner's verbal behavior.

McPherson et al. (1984) · The Behavior analyst 1984
★ The Verdict

Skinner’s Verbal Behavior is cited hundreds of times, yet fewer than 4 % of those papers actually test his ideas.

✓ Read this if BCBAs who design verbal-behavior interventions and want to base them on solid data.
✗ Skip if Practitioners looking for step-by-step teaching protocols—this is a citation study, not a how-to guide.

01Research in Context

01

What this study did

The authors counted every paper that cited Skinner’s 1957 book Verbal Behavior. They looked at 836 citations across psychology, education, and speech-language journals. Then they sorted each citation into two piles: papers that actually tested Skinner’s verbal operants and papers that only mentioned the book.

02

What they found

Only 32 of the 836 citations (3.8 %) were real experiments. The rest were reviews, opinion pieces, or passing mentions. In other words, scientists talked about Skinner’s ideas far more than they tested them.

03

How this fits with other research

Bao et al. (2017) later showed the picture has changed. Their systematic review found a surge of real verbal-operant studies with children with autism after 2001. The field moved from citing to testing.

Mason et al. (2019) took the next step. They built the SCoRE metric so you can now count mand, tact, intraverbal, and echoic responses in a child’s language sample and track change over time.

Wang et al. (2021) ran the same kind of citation audit on Murray Sidman’s work. Like Skinner, Sidman is cited heavily, but Li showed most of those citations are also conceptual, not experimental.

04

Why it matters

If you write a verbal-behavior program, check that your references are empirical studies, not just classic quotes. Use the 2017 review to find real mand and intraverbal interventions. Try the SCoRE metric to measure your client’s operant balance. You will turn citation lore into testable practice.

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Open A et al. (2017), pick one mand or intraverbal study they list, and copy its procedures for your next client.

02At a glance

Intervention
not applicable
Design
narrative review
Finding
not reported

03Original abstract

The influence of Skinner's Verbal Behavior on the generation of verbal behavior research was examined in a citation analysis that counted the citations of the book from January 1957 to August 1983 and described the fields in which the citations occurred. In a subsequent content analysis, citations were classified as directly influenced by the book if they selected at least one of Skinner's classes of verbal behavior for empirical examination. Directly influenced citations were sorted as descriptive, applied, or basic. The total number of citations of the book (836), the increasing annual number of citations, and the range of fields in which the book has been cited are evidence of its broad influence. However, empirical investigations employing at least one of Skinner's classes of verbal behavior are only a small proportion (31/836) of the citations. Of this small proportion an even smaller number constitutes experimental analyses (19/836). The small proportion of empirical studies suggests that Verbal Behavior is primarily cited for reasons other than as source material for research hypotheses in the study of verbal behavior. Some speculations are offered to account for the book's limited influence on research.

The Behavior analyst, 1984 · doi:10.1007/BF03391898