Searching for the variables that control human rule‐governed “insensitivity”
Accurate rules create blind adherence—schedule regular probes so learners notice when contingencies shift.
01Research in Context
What this study did
Fox et al. (2017) asked adults to play a computer game for points. First, each person got a rule that told them exactly how to win. Half the rules were right. Half were wrong.
Later, the point system changed without warning. The researchers watched who kept following the old rule and who switched to the new contingencies.
What they found
When the first rule was accurate, every single adult stuck to it—even after the game changed and the rule no longer paid off. They were 'insensitive' to the new contingencies.
When the first rule was wrong, people split. Some followed it anyway. Others ditched it. Yet even the switchers stopped noticing later changes. Once any rule took hold, most people stopped tracking what the game actually did.
How this fits with other research
Wulfert (1994) saw the same stubborn pattern. Adults who said they were 'rigid' on a questionnaire kept obeying outdated rules far longer than flexible peers. Fox's lab data now backs up that survey link.
Rapport et al. (1996) extends the idea to preschool boys. Rules kept 3- to 5-year-olds compliant for 15-20 minutes even when reinforcement was delayed. The adult 'insensitivity' Fox shows starts young.
Sauter et al. (2020) seems to disagree. Moral stories plus instructions barely moved honesty in 5- to 8-year-olds. But the kids were younger and the rules were vague. Once children reach adult-level verbal skill, clear rules lock in behavior—then insensitivity appears.
Why it matters
Your learners may master a rule perfectly and still fail when the contingencies shift. Build 'contingency checks' into every program: probe without cues, rotate reinforcement schedules, and teach self-monitoring. If the data change, prompt the learner to test the old rule against the new outcome. Don't assume rule mastery equals contingency tracking.
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02At a glance
03Original abstract
Verbal rules or instructions often exert obvious and meaningful control over human behavior. Sometimes instructions benefit the individual by enabling faster acquisition of a skill or by obviating an aversive consequence. However, research has also suggested a clear disadvantage: "insensitivity" to changing underlying contingencies. The two experiments described here investigated the variables that control initial rule-following behavior and rule-following insensitivity. When the initial rule was inaccurate, behavior was consistent with the rule for approximately half of participants and all participants' behavior was mostly insensitive to changing contingencies. When the initial rule was accurate, behavior of all participants was consistent with it and behavior for nearly all participants was insensitive to changes in underlying contingencies. These findings have implications for how best to establish and maintain rule-following behavior in applied settings when deviant behavior would be more reinforcing to the individual.
Journal of the Experimental Analysis of Behavior, 2017 · doi:10.1002/jeab.270