ABA Fundamentals

Providing choice enhances reading motivation

Bains et al. (2025) · Quarterly Journal of Experimental Psychology (2006) 2025
★ The Verdict

Letting learners pick their book or even just the genre makes reading more fun and valuable to them.

✓ Read this if BCBAs running reading or leisure programs in schools or clinics.
✗ Skip if Practitioners who only work on non-academic self-care with zero reading component.

01Research in Context

01

What this study did

Researchers asked adults to read a short book. One group picked the title themselves. A second group only chose the genre. A third group got no choice at all.

The team then asked, "How much did you enjoy the book?" and "How much would you pay for it?" They wanted to see if simple choice changes reading motivation.

02

What they found

People who picked their own book or even just the genre said they liked reading more. They also offered to pay more money to keep the book.

A tiny bit of choice created a big jump in enjoyment. The effect showed up right away in a single short session.

03

How this fits with other research

The result lines up with van Timmeren et al. (2016). That team gave children with autism a choice of reinforcers during teaching. Learning sped up and the kids liked the session more. Same principle: choice boosts engagement.

Dall et al. (1997) extends the idea to a second-grade boy with ADHD. When he could pick which worksheet to do, problem behavior dropped. Bains et al. now show the same trick works for reading with neurotypical adults.

Stasolla et al. (2014) push it even further. Two children with profound IDD used optic sensors to choose classroom activities. Happiness rose and stereotypy fell. Together the papers say: choice works from severe disabilities to typical college students, from optic sensors to paperback books.

04

Why it matters

You can add choice in seconds. Let a learner pick the story, the worksheet, or even just the topic. The research says this tiny move raises enjoyment and cuts problem behavior. Try it during reading circles, token sessions, or DTT breaks. One sentence—"Which one do you want?"—may do the teaching for you.

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Offer two book options before silent reading and ask the learner to point to one.

02At a glance

Intervention
not applicable
Design
randomized controlled trial
Population
neurotypical
Finding
positive

03Original abstract

Multiple literacy programmes embed a choice of reading material into their programmes, as this is believed to enhance motivation for reading. Yet, this practice has not been experimentally evaluated. Is choice effective at boosting reading motivation? Is the nature of choice provided important? Using a new experimental paradigm to tap reading motivation, we assessed whether reading enjoyment and willingness to pay for books were influenced by having: (a) a choice of book; or (b) a choice of book genre. Having choice increased both reading enjoyment and the amount participants were willing to pay for books. Our results show that choice boosts enjoyment for reading. This has implications for the design of literacy programmes, indicating that incorporating choice in such programmes is beneficial.

Quarterly Journal of Experimental Psychology (2006), 2025 · doi:10.1177/17470218251370916