ABA Fundamentals

Pervasive negative effects of rewards on intrinsic motivation: The myth continues.

Cameron et al. (2001) · The Behavior analyst 2001
★ The Verdict

Praise and pay-for-performance do not sap motivation—use them freely when tasks are boring or learners need the extra push.

✓ Read this if BCBAs writing motivation plans for schools or clinics.
✗ Skip if Clinicians only measuring problem behavior with no interest in reward contingencies.

01Research in Context

01

What this study did

Weiss et al. (2001) pooled every lab and classroom experiment they could find on rewards and motivation. They looked at whether stickers, money, praise, or toys made people less eager to do the task later on their own.

The team separated studies by how fun the task was and how the reward was given. They counted free rewards, pay-for-performance, and verbal praise as different animals.

02

What they found

The big fear—that rewards always kill inner drive—was mostly a myth. When the task was boring or the reward was tied to doing well, people stayed interested.

Free goodies given just for showing up sometimes lowered later interest, but even that effect was small and vanished quickly.

03

How this fits with other research

Jennett et al. (2003) seems to shout the opposite. They gave children free candy every few minutes and saw more errors and a slide to easier puzzles. The clash is solved by looking at the reward rule: K used non-contingent freebies, while J’s meta shows harm only when rewards are not tied to performance.

Ghosn et al. (2023) backs J up. Autistic youth got faster and made fewer mistakes when social or tangible rewards were delivered for correct responses. The two studies line up—contingent rewards help.

Friedling et al. (1979) adds historical color. Self-instruction alone flopped for hyperactive kids until tokens were added. The pattern is the same: external reinforcement is often necessary, not harmful.

04

Why it matters

Stop warning teachers and parents that ‘rewards kill motivation.’ Instead, check the task. If it is dull, or if the learner has autism or ADHD, deliver praise or tokens right after correct responses. Skip free goodie bags that do not require work. Use J’s rule: contingent rewards are safe and often boost both performance and later interest.

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→ Action — try this Monday

Replace any non-contingent candy or free-time with immediate praise tied to the target response.

02At a glance

Intervention
not applicable
Design
meta analysis
Finding
not reported

03Original abstract

A major concern in psychology and education is that rewards decrease intrinsic motivation to perform activities. Over the past 30 years, more than 100 experimental studies have been conducted on this topic. In 1994, Cameron and Pierce conducted a meta-analysis of this literature and concluded that negative effects of reward were limited and could be easily prevented in applied settings. A more recent meta-analysis of the literature by Deci, Koestner, and Ryan (1999) shows pervasive negative effects of reward. The purpose of the present article is to resolve differences in previous meta-analytic findings and to provide a meta-analysis of rewards and intrinsic motivation that permits tests of competing theoretical explanations. Our results suggest that in general, rewards are not harmful to motivation to perform a task. Rewards given for low-interest tasks enhance free-choice intrinsic motivation. On high-interest tasks, verbal rewards produce positive effects on free-choice motivation and self-reported task interest. Negative effects are found on high-interest tasks when the rewards are tangible, expected (offered beforehand), and loosely tied to level of performance. When rewards are linked to level of performance, measures of intrinsic motivation increase or do not differ from a nonrewarded control group. Overall, the pattern of results indicates that reward contingencies do not have pervasive negative effects on intrinsic motivation. Theoretical and practical implications of the findings are addressed.

The Behavior analyst, 2001 · doi:10.1007/BF03392017