ABA Fundamentals

Improved curveball hitting through the enhancement of visual cues.

Osborne et al. (1990) · Journal of applied behavior analysis 1990
★ The Verdict

A single orange stripe on a baseball seam instantly improves varsity batters' curveball contact, proving tiny visual prompts can lift skilled motor performance.

✓ Read this if BCBAs teaching sports skills or any chained motor sequence to neurotypical teens or adults.
✗ Skip if Practitioners focused only on early childhood language or compliance with developmental disabilities.

01Research in Context

01

What this study did

Morris et al. (1990) painted orange stripes on baseball seams. They wanted to see if brighter seams help varsity batters hit curveballs. The coach threw marked and unmarked balls in mixed sets. Each swing counted as a trial.

02

What they found

Batters made contact more often when the ball carried orange stripes. The gain showed up right away and held across practice sessions. Plain balls produced fewer hits.

03

How this fits with other research

Bennett et al. (1973) found a handbill prompt raised returnable-bottle choices by about 25%. Both studies show a simple visual cue lifts adult performance in real tasks. The cue, not the setting, drives the change.

Ozen et al. (2022) and Lincoln et al. (1988) used the same alternating-treatments design to compare prompting tactics. They taught children with disabilities new skills. K et al. moves that design into sport with neurotypical adults and still sees quick gains.

Houten (1988) painted advance stop lines on a highway. The lines plus a sign cut pedestrian-vehicle conflicts by 80%. Like the orange seams, a small visual tweak created a big safety payoff.

04

Why it matters

You can boost skill accuracy tomorrow by adding a visual prompt. Mark targets, paths, or tools with tape, paint, or stickers. Start with one client, one task, and measure hits or correct responses. If the cue works, fade it gradually to keep the gain.

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→ Action — try this Monday

Place a bright dot, stripe, or colored tape on the key part of the equipment your client uses and count correct responses for ten trials.

02At a glance

Intervention
prompting and fading
Design
alternating treatments
Sample size
5
Population
neurotypical
Finding
positive

03Original abstract

This study investigated the effectiveness of using visual cues to highlight the seams of baseballs to improve the hitting of curveballs. Five undergraduate varsity baseball team candidates served as subjects. Behavior change was assessed through an alternating treatments design involving unmarked balls and two treatment conditions that included baseballs with 1/4-in. and 1/8-in. orange stripes marking the seams of the baseballs. Results indicated that subjects hit a greater percentage of marked than unmarked balls. These results suggest that the addition of visual cues may be a significant and beneficial technique to enhance hitting performance. Further research is suggested regarding the training procedures, effect of feedback, rate of fading cues, generalization to live pitching, and generalization to other types of pitches.

Journal of applied behavior analysis, 1990 · doi:10.1901/jaba.1990.23-371