Establishing operations and the mand.
Make the mand your first language target by pairing it with a real need—later studies prove the trick spreads to new needs and new words.
01Research in Context
What this study did
Michael (1988) wrote a theory paper. It explains how the mand works. The paper says mands are driven by establishing operations.
The author wants teachers to put mands first in language lessons. The paper gives no new data. It builds a map for later research.
What they found
The paper finds that needs or deficits make mands stronger. If a child wants water, the need is the establishing operation. The word “water” then works as a mand.
The paper claims this link is the core of early language. Teach the mand first, it says, and other words will follow.
How this fits with other research
Jones et al. (2010) tested the idea with three preschoolers with autism. They taught “Where is it?” under one need. The mand showed up when new needs came. This extends the 1988 claim into real kids.
Carr et al. (2003) used the same logic to spark first words. They ran a quick motor-imitation game, then gave a water mand model. Nonvocal children spoke and kept the mands later. Again, the 1988 map guided the tactic.
Hineline (2018) stays in theory land but looks at stories, not mands. Both papers swap mental talk for operant talk. They share the same toolbox even though their targets differ.
Why it matters
You can stop guessing what to teach first. Start with strong EOs—thirst, missing toy, need for help—and tie them to one clear mand. Once that mand is solid, use the same EO to bring in new forms like “Where?” or “I need it.” The 1988 paper gives you the rule; the later studies show it works.
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02At a glance
03Original abstract
In Verbal Behavior Skinner identifies a small number of elementary verbal relations, one of which is the mand. Because its introduction is at first in terms of unlearned motivative variables, and because the mand's relation to prior controlling events is quite complex, its general significance has probably been underestimated. An extensive treatment of establishing operations, including the warning and the blocked-response conditioned establishing operations is provided, followed by a description of the mand in terms of such operations. The importance of the mand for language training programs is suggested, as well as the reasons why it is typically neglected in such programs.
The Analysis of verbal behavior, 1988 · doi:10.1007/BF03392824