ABA Fundamentals

Associative concept learning in animals.

Zentall et al. (2014) · Journal of the experimental analysis of behavior 2014
★ The Verdict

Animals and humans can treat any two things as the same once they share a common consequence.

✓ Read this if BCBAs teaching early language or concept formation to any age learner.
✗ Skip if Clinicians focused only on severe problem behavior with no language goals.

01Research in Context

01

What this study did

The authors pulled together decades of animal studies. They asked: can animals learn that two unrelated things mean the same thing?

They looked at pigeons, rats, and monkeys. The animals had to group shapes, sounds, or colors that shared the same consequence.

The review shows how simple reinforcement can make any two stimuli act like twins in an animal's world.

02

What they found

Animals can form concepts even when the items look nothing alike. A red light and a high tone become the same if both lead to food.

This flexible swapping is called associative concept learning. It is the root skill that later grows into human language.

03

How this fits with other research

Johansson (2025) took these animal ideas and built an AI that does the same trick. The computer learned to treat new pairs as equal without extra training.

Ninness et al. (2018) used neural networks to predict when humans will link arbitrary stimuli. Their EVA model gives you a dry-run before you test real learners.

Murphy (1982) showed that even simple orienting reflexes can be shaped this way. A light that once only signaled food now pulls the animal's gaze like a magnet.

Silberberg et al. (2008) used capuchin monkeys to show that delay, not emotion, drives choices. This keeps the focus on reinforcement schedules, matching the review's core idea.

04

Why it matters

You can use this in your next language lesson. Pick two totally different pictures, like a shoe and a cloud. Give both the same name and reward. Watch the learner treat them as one concept. This is the first brick in building bigger verbal classes.

Free CEUs

Want CEUs on This Topic?

The ABA Clubhouse has 60+ free CEUs — live every Wednesday. Ethics, supervision & clinical topics.

Join Free →
→ Action — try this Monday

Pick two unrelated objects, give them the same name and praise, then test if the learner points to either when you say the name.

02At a glance

Intervention
not applicable
Design
narrative review
Finding
not reported

03Original abstract

Nonhuman animals show evidence for three types of concept learning: perceptual or similarity-based in which objects/stimuli are categorized based on physical similarity; relational in which one object/stimulus is categorized relative to another (e.g., same/different); and associative in which arbitrary stimuli become interchangeable with one another by virtue of a common association with another stimulus, outcome, or response. In this article, we focus on various methods for establishing associative concepts in nonhuman animals and evaluate data documenting the development of associative classes of stimuli. We also examine the nature of the common within-class representation of samples that have been associated with the same reinforced comparison response (i.e., many-to-one matching) by describing manipulations for distinguishing possible representations. Associative concepts provide one foundation for human language such that spoken and written words and the objects they represent become members of a class of interchangeable stimuli. The mechanisms of associative concept learning and the behavioral flexibility it allows, however, are also evident in the adaptive behaviors of animals lacking language.

Journal of the experimental analysis of behavior, 2014 · doi:10.1002/jeab.55