The ABCs of Marketing for Behavior Analysts belongs in serious BCBA study because it shapes whether behavior-analytic decisions stay useful once they leave a clean training example and enter clinical documentation, payer communication, supervision records, and leadership review. In The ABCs of Marketing for Behavior Analysts, for this course, the practical stakes show up in service continuity, accurate reporting, and defensible clinical decisions, not in abstract discussion alone.
Provider: BehaviorLive — via Council of Autism Service Providers
Take This Course →Including ethics, supervision, and topics like this one. New live CEU every Wednesday.
Join Free →This presentation explores the application of behavior analysis to marketing, offering a unique perspective on influencing consumer behavior. Participants will learn how behavior analytic principles can be strategically applied to evaluate consumer needs and motivate engagement and sales. The session will cover techniques such as behavior shaping, reinforcement strategies, and more to craft marketing campaigns that resonate and convert.
| Certification Body | Credits | Type |
|---|---|---|
| BACB® | 1 | General |
| APA | 0 | — |
| COA | 1 | — |
Mellanie Page is the Founder and CEO of The ABA Collective and Clinical Boss, where she helps BCBAs step outside traditional clinical roles to build scalable, impact-driven businesses. Specializing in OBM, clinical entrepreneurship, and online education, Mellanie empowers behavior analysts to create CEUs, courses, consulting services, and communities that support work-life harmony and sustainable growth. Contact me at hello@clinicalboss.com or visit clinicalboss.com to learn more!
Dig into the research behind this topic — plain-English summaries written for BCBAs.
279 research articles with practitioner takeaways
258 research articles with practitioner takeaways
239 research articles with practitioner takeaways
You earn CEUs from a dozen different places. Upload any certificate — from here, your employer, conferences, wherever — and always know exactly where you stand. Learning, Ethics, Supervision, all handled.
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.