Clinical Entrepreneur Series: Shaping Behavior with Words: A Behavior Analyst's Guide to Copywriting belongs in serious BCBA study because it shapes whether behavior-analytic decisions stay useful once they leave a clean training example and enter clinic sessions and day-to-day service delivery. In Clinical Entrepreneur Series: Shaping Behavior with Words: A Behavior Analyst's Guide to Copywriting, for this course, the practical stakes show up in service continuity, accurate reporting, and defensible clinical decisions, not in abstract discussion alone.
Provider: BehaviorLive — via The ABA Collective
Take This Course →Including ethics, supervision, and topics like this one. New live CEU every Wednesday.
Join Free →This CEU explores how behavior analysts can use the AIDA framework and Motivational Interviewing strategies to create ethical, persuasive copy that supports the sale of digital offers in an online business. Participants will learn how to write content that captures attention, builds interest, evokes motivation, and drives action - grounded in behavioral principles and aligned with the BACB Ethics Code.
| Certification Body | Credits | Type |
|---|---|---|
| BACB® | 1 | General |
| COA | 1 | — |
Mellanie Page is the Founder and CEO of The ABA Collective and Clinical Boss, where she helps BCBAs step outside traditional clinical roles to build scalable, impact-driven businesses. Specializing in OBM, clinical entrepreneurship, and online education, Mellanie empowers behavior analysts to create CEUs, courses, consulting services, and communities that support work-life harmony and sustainable growth. Contact me at hello@clinicalboss.com or visit clinicalboss.com to learn more!
Dig into the research behind this topic — plain-English summaries written for BCBAs.
279 research articles with practitioner takeaways
258 research articles with practitioner takeaways
256 research articles with practitioner takeaways
You earn CEUs from a dozen different places. Upload any certificate — from here, your employer, conferences, wherever — and always know exactly where you stand. Learning, Ethics, Supervision, all handled.
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.