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1 BACB General CEUs $30 51 min On-Demand

General CEU: Advancing Cancer Diagnostics to Commercialization: Bridging Innovation, Access, and Value

Provider: BehaviorLive — via AVBCC

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Course Description

Bringing a breakthrough cancer diagnostic to market requires far more than scientific validation—it demands navigating a complex and evolving ecosystem that includes clinical integration, regulatory strategy, reimbursement models, and patient-centered value. In this timely and forward-looking panel, moderator Bill Behnke, CEO and founder of Cizzle Bio, Inc., will lead a dynamic discussion on the path from biomarker discovery to real-world clinical adoption. Drawing on decades of experience leading healthcare startups and innovation-driven ventures, Behnke will guide a conversation around the key inflection points and hurdles diagnostic companies face on the road to commercialization. Panelists will explore strategies for demonstrating clinical utility and health economic value, aligning with payer and provider expectations in a value-based care landscape, and ensuring that novel technologies remain accessible to diverse patient populations.

What You'll Learn

  1. Identify procedures for assessing and teaching verbal and communication skills using behavior analytic principles.
  2. Identify strategies for optimizing billing processes and negotiating insurance reimbursement rates for ABA services.
  3. Describe current challenges and strategies related to healthcare access and treatment in specialized medical fields.

CEU Credits Earned

Certification BodyCreditsType
BACB 1 General

About the Instructor

BB
Bill Behnke
CEO
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Research Explore the Evidence

Dig into the research behind this topic — plain-English summaries written for BCBAs.

Contextual Rules and Flexible Models

127 research articles with practitioner takeaways

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Related Topics

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Guide: Advancing Cancer Diagnostics to Commercialization: Bridging Innovation, Access, and Value

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FAQ: 10 Questions About Advancing Cancer Diagnostics to Commercialization: Bridging Innovation, Access, and Value

Research-backed answers to common clinical questions

Clinical Disclaimer

All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.

60+ Free CEUs — ethics, supervision & clinical topics