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2 BACB General CEUs $39 On-Demand

General CEU: Bcba Ceu Leveraging Social Media In Applied Behavior Analysis On Demand

Leveraging Social Media In Applied Behavior Analysis On Demand is the kind of topic that looks straightforward until it collides with the speed, ambiguity, and competing demands of clinical documentation, payer communication, supervision records, and leadership review. In Leveraging Social Media On Demand, for this course, the practical stakes show up in service continuity, accurate reporting, and defensible clinical decisions, not in abstract discussion alone.

Provider: Behavior University

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Course Description

Social Media is the largest social experiment. PERIOD. Every day billions of posts, photos, and videos are shared and consumed leveraging human behavior along the way. In this short-form event, Ryan O'Donnell, MS, BCBA breaks down how social media platforms work, discusses the ethical implications and navigating them and provides a model for how to ideate and create meaningful content that achieves your professional goals. Case examples and strategies are included for each platform with an emphasis on storytelling, preaching to the choir (vs outreach and dissemination), A/B testing, and the future of social media on a decentralized platform. As a result, you will be positioned to leverage social media for your professional and personal goals as a behavior analyst (BCBA®, BCaBA®) - or at least know everything RyanO has learned leveraging social media as a Behavior Analyst. Great CEU outside of the typical repetitive topics that have been covered for years. It was relevant and acknowledges the constant change we are having to adapt to within our field and across cultures at large. This presentation was very thought-provoking and inspiring for me, both creatively and ethically. I especially enjoyed the short videos that were incorporated throughout. It will be interesting to watch how things evolve with social media overtime, and hopefully the ethical codes will be adjusted in a timely manner to allow people to share their personal stories if they want to help. Thank you for a great presentation! Excellent presentation on an important topic that I didn't know anything about. The presenter is incredibly knowledgable, well spoken and real. It was very easy and enjoyable to listen to this presentation.

What You'll Learn

  1. Identify and describe what a social media platform is and how they are generally structured to disseminate information.
  2. Identify current considerations and best practices for marketing behavior analytic content ethically on social media.
  3. Identify storytelling techniques that can be included in any form of media to transform your information into something that is emotionally engaging and fits marketing best practices.

CEU Credits Earned

Certification BodyCreditsType
BACB 2 General
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Research Explore the Evidence

Dig into the research behind this topic — plain-English summaries written for BCBAs.

Social Cognition and Coherence Testing

280 research articles with practitioner takeaways

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Measurement and Evidence Quality

279 research articles with practitioner takeaways

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Symptom Screening and Profile Matching

258 research articles with practitioner takeaways

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Clinical Disclaimer

All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.

60+ Free CEUs — ethics, supervision & clinical topics