Practitioner Development

Where have all the behaviorists gone?

Branch et al. (1980) · The Behavior analyst 1980
★ The Verdict

Guard your language; if you use mind-words you risk drifting from science-based practice.

✓ Read this if BCBAs who train staff or write treatment plans.
✗ Skip if RBTs still learning basic definitions.

01Research in Context

01

What this study did

The authors looked at how behavior analysts talk about behavior. They saw people slipping into mental words like "wants" or "thinks."

The paper is a wake-up call. It says we must train ourselves to speak in observable terms only.

02

What they found

The field was drifting. Clinicians used mind words instead of behavior words. The writers said this weakens our science.

They urged teachers to drill new staff on pure Skinnerian talk. Reward clear talk. Correct fuzzy talk.

03

How this fits with other research

Pear et al. (1984) picked up the same worry four years later. They defended the operant-respondent line while data pushed against it. Both papers guard the borders of our language.

Craig (2023) kept the guard duty alive. Forty-three years on, he defends momentum theory against messy data. The job never ends: keep concepts clean.

Johnson (2022) shows the fight moved to ethics. He wants Rekers & Lovaas (1974) retracted for harmful language. The 1980 paper’s plea for verbal control now shapes what we teach and cite.

04

Why it matters

Your words shape your interventions. Say "attention-maintained" instead of "he acts out for attention." Model this for RBTs. Catch yourself every time you say "frustrated" and swap it for the actual trigger and response. Clean talk keeps our field sharp and our clients safe.

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→ Action — try this Monday

Pick one mind-word you used last week and replace it with an observable description in today’s notes.

02At a glance

Intervention
not applicable
Design
theoretical
Finding
not reported

03Original abstract

Many of the world's current problems are the result of behavior, and traditional appeals to mental determinants are again proving inadequate. The time for a behavioristic alternative appears ripe, yet many behaviorists seem to be becoming less behavioristic and more mentalistic. When confronted with the complexity of human behavior many are resorting to the intellectual comfort and safety of mentalism. A recent example of this tendency (Schwartz et al, 1978) is presented and discussed. Additionally, speculations regarding the origins of the resurgence of mentalism are presented, and it is proposed that arranging histories which provide for more rigorous and lasting control of verbal behavior about behavior may serve to improve the situation.

The Behavior analyst, 1980 · doi:10.1007/BF03392376