Some current dimensions of applied behavior analysis.

Hart et al. (1968) wrote a think-piece, not an experiment. They asked: why does PBIS reach whole school districts while ABA stays in small clinics?

The authors compared how each field talks to teachers, parents, and policy makers. They looked at PBIS slogans, training kits, and media buzz.

PBIS packages its tools into catchy, ready-to-go kits. ABA papers hide in journals most teachers never open.

The team warned that if ABA keeps speaking only to itself, big-scale change will stay out of reach.

Carr et al. (2002) later pushed back, saying 'PBS is mostly ABA with better ads.' They feared splitting the fields would water down the science.

Fantino (1981) tracked ABA sneaking into law, business, and medicine, but noted old-school psychology habits still slow the spread.

Cirincione-Ulezi (2020) widened the lens, showing that even inside ABA, Black women face barriers to leadership—another block to wide outreach.

Stop waiting for districts to come to you. Steal PBIS moves: make one-page parent flyers, short teacher videos, and free starter kits. Post them where principals already click. Test clicks and downloads the same way you track correct responses.