From innovation to standard practice: developing and disseminating behavioral procedures.
Treat your intervention like a product: one pitch for peers, one manual for agencies, one friendly version for the public.
01Research in Context
What this study did
Catania et al. (1982) mapped how a single behavioral trick grows into a standard tool. They drew a three-step path: bright idea, small model, then wide use.
The paper is pure theory. No kids, no trials, just a roadmap for trainers who want their pet procedure to travel.
What they found
The team showed you must write up your work three different ways. Share the shiny new tactic with peers first. Next, turn it into a clean manual for agencies. Last, package it for the public or lawmakers.
Each step needs its own words, its own proof, and its own friends.
How this fits with other research
Cohen et al. (1993) gives a living example. Their 27-year story of the Teaching-Family Model walks the exact path C drew: garage pilot, polished manual, then coast-to-coast adoption.
Fujita (1985) and Thompson et al. (1986) add the next floor. They say once your model is ready, you still have to sell it. K tells behavior analysts to guard the public story; T shows how to hand the right data to politicians.
Evenhuis (1996) finishes the tower. After you build the model, swap the jargon. Say 'consequence' instead of 'punishment' so outsiders listen.
Why it matters
You probably have a clever prompt, token system, or data sheet sitting in your folder. This paper gives you a checklist to move it from 'my thing' to 'our thing.' Start small: write a one-page flyer for coworkers. Next quarter, add a step-by-step script. By next year, strip the lingo and share it with the school board. Your good idea can outgrow you.
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02At a glance
03Original abstract
This paper proposes a three-stage continuum for discussing the development and dissemination of behavioral technology. At the level of behavioral techniques, researchers need only establish a functional relationship between technologically defined intervention procedures and socially significant target behaviors. Dissemination is conducted for informational purposes only, and the purposes and details surrounding subsequent use of the technique are left to the discretion of the user. At the level of behavioral demonstration, a collection of socially acceptable intervention procedures is refined and standardized and must be shown to produce behavior changes across a number of subjects. Here dissemination is conducted, in large part, to generate support for provision of services. At the level of behavioral models, procedural descriptions must be useroriented. Additionally, model effects must be obtainable by agents not associated with their development and must compare favorably with other treatment or service alternatives. The purpose of dissemination at this level is to obtain adoptions and replications of the model. Details of development and dissemination of behavioral technology at each of these three levels are discussed.
The Behavior analyst, 1982 · doi:10.1007/BF03393138