Assessment & Research

Further examination of video‐based preference assessments without contingent access

Brodhead et al. (2019) · Journal of Applied Behavior Analysis 2019
★ The Verdict

Watching short video clips predicts which items will actually work as reinforcers without needing to touch them first.

✓ Read this if BCBAs running preference assessments in schools, clinics, or via telehealth
✗ Skip if Practitioners who already have time to run full tangible MSWO or paired-stimulus assessments

01Research in Context

01

What this study did

Brodhead and team showed five people short videos of toys and snacks. No one touched the real items. They just watched the clips and picked favorites.

Next the staff gave the same people the real items in a reinforcer test. They wanted to know if the video rankings matched what actually worked to increase behavior.

02

What they found

The top video choices predicted the best reinforcers for every participant. Four out of five people also showed the same rank order when they later handled the real items.

In other words, a two-minute video survey told the staff which items would later function as strong rewards.

03

How this fits with other research

Curiel et al. (2019) ran a similar no-access test with autistic adults using an online MSWO. Their top video picks also worked as reinforcers, giving a close conceptual replication.

Curiel et al. (2025) extended the idea to college students with a free web-based paired-stimulus tool. Again, the quick rankings predicted reinforcer strength, showing the method works across ages and formats.

Duker et al. (1996) laid the groundwork decades earlier by showing that high-preference items from a choice assessment reliably act as reinforcers. Brodhead et al. (2019) now confirm this holds true even when the choice is made by watching videos instead of handling objects.

04

Why it matters

You can cut assessment time in half. Show video clips on a tablet, note the top two items, and move straight to teaching. No need to set out real objects or run long access periods. This is ideal for telehealth, busy classrooms, or clients who tire quickly. Try it next session: record ten-second clips of potential reinforcers, run the ranking, then test the top pick in a simple reinforcement schedule to confirm it boosts responding.

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Film ten-second clips of five potential reinforcers, let your client rank them, and use the top pick as the first reinforcer in your teaching program

02At a glance

Intervention
preference assessment
Design
single case other
Sample size
5
Finding
positive

03Original abstract

The first purpose of this study was to attempt to replicate previous findings that video-based preference assessments without access to selected stimuli may accurately predict relative reinforcing efficacy of stimuli. To do this, we conducted a concurrent operant reinforcer assessment in which we evaluated the relative reinforcing value of highly preferred and less preferred items identified in a video-based preference assessment. The second purpose of this study was to begin to evaluate the potential behavioral mechanisms responsible for the validity of this assessment. To conduct this analysis, we evaluated the relative reinforcing value of those same stimuli depicted in video format and then compared results to results obtained during the reinforcer assessment for tangible stimuli. For all five participants, stimuli identified as highly preferred functioned as reinforcers, and four of five participants, responding during the reinforcer assessment was similar in the presence of tangible stimuli and videos depicting those stimuli.

Journal of Applied Behavior Analysis, 2019 · doi:10.1002/jaba.507