ABA Fundamentals

Verbal behavior in the measuring process.

Fraley (1996) · The Analysis of verbal behavior 1996
★ The Verdict

Your data sheet talks to you—use its words to solve problems faster.

✓ Read this if BCBAs who collect data and want sharper clinical decision-making.
✗ Skip if Practitioners looking for direct client interventions; this is pure theory.

01Research in Context

01

What this study did

Sponheim (1996) looked at data sheets, timers, and clickers through a verbal-behavior lens.

The paper argues these tools do more than record events; they also speak to the measurer.

Each tick or tally becomes a verbal stimulus that can later prompt new, smarter responses.

02

What they found

Measurement is not silent. It produces words in the measurer’s own head.

Those words can pop up later as intraverbals that guide problem-solving.

In short, your data sheet is also a teaching device for yourself.

03

How this fits with other research

Crane et al. (2010) later showed the same idea in kids: repeating a plan out loud boosted follow-through.

Tullis et al. (2022) found untaught verbal answers popped up after kids heard extra facts during DTT.

Wildemann et al. (1973) and Harris et al. (1978) warned that observers drift when they know they are being watched.

Sponheim (1996) ties these lines together: measurement itself is verbal behavior that can change the measurer.

04

Why it matters

Next time you graph data, say the trend out loud. That tiny act can spark your next intervention tweak. Treat your own data as a speaker and you as the listener; let the numbers talk back.

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After each session, speak the trend line aloud before planning the next step.

02At a glance

Intervention
not applicable
Design
theoretical
Finding
not reported

03Original abstract

The behavior called "measuring" generates new stimuli that intraverbally evoke new and potentially more effective responding to the situation under investigation. The nature of the measurement-produced contribution to these supplementary antecedent controls is examined, particularly with respect to changes in what can then be said or known. A simple problem (fitting a tablecloth to a table) is analyzed with measuring prohibited. Autoclitically related tacts are seen to emerge and form statements intraverbally. The conclusion is that only when quantitative statements evoked by measurement records supplement the statements featuring autoclitically related tacts can a new and more effective level of responding occur.

The Analysis of verbal behavior, 1996 · doi:10.1007/BF03392910