ABA Fundamentals

The sign effect, systematic devaluations and zero discounting

Furrebøe (2020) · Journal of the Experimental Analysis of Behavior 2020
★ The Verdict

People often ignore delay when facing future losses, so treatments must test both gain and loss choices separately.

✓ Read this if BCBAs writing delay-discounting protocols or teaching financial and health self-control to teens or adults.
✗ Skip if Clinicians who only work with immediate reinforcement and no delayed penalties.

01Research in Context

01

What this study did

Furrebøe (2020) asked the adults to choose between money now or more money later. Half the choices were about gains (win money), half about losses (pay a bill). The team tracked how people valued future rewards and future costs.

Each person did the task on a computer. Delays ranged from one week to 25 years. The program adjusted the amounts until each participant reached an indifference point.

02

What they found

Gains showed the usual pattern: people steeply discounted big delayed rewards. Losses looked very different. Many adults gave the delayed loss the same value as the immediate loss, a pattern called zero discounting.

Some participants switched between zero and very high values for losses. This messy, nonsystematic pattern happened in about one-third of all loss trials.

03

How this fits with other research

Lerner et al. (2012) also studied delay effects, but with pigeons pecking for food. Both papers use titrating-delay methods, yet species and reinforcers differ. The cross-species match shows the method works for studying how delay changes value.

Matson et al. (2009) looked at how adults with mild ID think about stressful events. Like Furrebøe, they found that negative events can produce illogical or extreme judgments. Together, the studies warn that loss-related or stressful choices may not follow tidy economic rules.

Cadette et al. (2016) tried to measure cognitive biases in adults with mild-borderline ID and found unreliable data. Furrebøe’s messy loss data in neurotypical adults hints that even without ID, negative stimuli can make choice patterns unstable.

04

Why it matters

If you run delay-based interventions, do not assume clients treat future losses like future gains. A student who easily waits for a bigger reinforcer may still show zero tolerance for a delayed penalty. Check both types of choices during preference assessments and be ready to teach different self-control skills for each.

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Add one loss trial (e.g., pay later vs. pay now) to your next delay-discounting probe and graph gain and loss curves side-by-side.

02At a glance

Intervention
not applicable
Design
other
Sample size
31
Population
neurotypical
Finding
not reported

03Original abstract

The sign effect is the steeper discounting of gains compared to losses. However, we see a greater sign effect on an individual level compared to an aggregate level. In this experiment, we compare discounting of gains and losses on an individual and aggregate level, to explore further details about when and to what extent human adults discount. Thirty-one participants went through a computer-based choice-task procedure of hypothetical monetary gains and losses. The results show clear qualitative differences between discounting of gains and losses, adding empirical data to support the sign effect. The results also support previous findings that show that aggregate and individual results do not always correspond. Further, the within-subject details showing zero discounting or nonsystematic changes concerning losses, replicate earlier studies suggesting that discounting of gains and losses involve different reinforcing contingencies. The present study expands on this research area by including verbal reports, supplementing details about the unobserved reinforcing contingencies. Implications of research on discounting may indicate how to deal with decision-making challenges and might shed light on why predictions about complex decision making sometimes fail.

Journal of the Experimental Analysis of Behavior, 2020 · doi:10.1002/jeab.598