Attitude-behavior congruity, mindfulness, and self-focused attention: A behavior-analytic reconstruction.
Treat survey answers as behavior under lab cues—never assume they predict actions in naturally different settings.
01Research in Context
What this study did
Cole (1994) looked at why people say one thing on a survey and do another in real life.
The paper treats attitude forms as verbal behavior that happens under special test cues.
It argues the cues in a lab room differ from the cues on the street, so behavior changes.
What they found
The author found no need to blame hidden traits like poor mindfulness.
The gap drops when you see the survey and the street as two separate stimulus sets.
Self-focus and mindfulness effects also yield to plain stimulus-control rules.
How this fits with other research
Ohta (1987) made the same move with self-efficacy ratings, showing they track past wins, not inner belief.
Malott (1988) adds that rule statements only guide action when breaking them brings aversive results, again tying words to contingencies, not mind stuff.
Rose et al. (2000) later widened the lens, using motivating operations to explain why thoughts and feelings shift reinforcer value, a direct extension of the 1994 cue idea.
Mueller et al. (2000) seem to push back by letting private events into science, but they still treat thoughts as behavior under environmental control, so the views mesh, not clash.
Why it matters
Stop trusting survey answers as blueprints for real-world behavior. Instead, test the actual cues and reinforcers in the setting you care about. When you write goals, probe the client’s daily context, not their interview words. This shift saves you from surprise failures when therapy "should" work but doesn’t transfer.
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02At a glance
03Original abstract
Social psychologists have responded to research reporting low agreement between attitude measures and related behavior with attempts to explain the incongruities and enhance agreement. This article examines attitude-behavior incongruity from a behavior-analytic point of view. Traditional and behavior-analytic views of attitudes and behaviors are compared. In the behavior-analytic view, answering an attitude scale should be considered as behavior displayed by a person under rather unusual social conditions, not as a reflection of an enduring personal disposition. Reasons why questionnaire-answering behavior will not resemble behavior in other functionally different social conditions are reviewed. Special attention is extended to two representative lines of attitude-behavior research: mindfulness and self-focused attention. Discriminative stimuli in both areas of study have produced more predictable agreement between questionnaire-answering behavior and behavior in other settings.
The Behavior analyst, 1994 · doi:10.1007/BF03392660