Practitioner Development

Social Validity and Contemporary Applied Behavior Analysis

Vollmer et al. (2025) · Perspectives on Behavior Science 2025
★ The Verdict

Social validity is a living process—build quick client check-ins into every routine, not a one-time survey at discharge.

✓ Read this if BCBAs who write treatment plans or supervise RBTs in any setting.
✗ Skip if Researchers looking for new single-case data on reducing problem behavior.

01Research in Context

01

What this study did

Vollmer and colleagues wrote a position paper. They did not run an experiment.

They looked at how ABA is viewed by the public and by its own workers.

The authors urge teams to bake social-validity checks into every step of their work, not just at the end.

02

What they found

The paper says ABA is often seen as one big block. People forget it is a science, not a single kit.

When teams skip ongoing social checks, they risk choosing goals that matter to staff but not to clients.

03

How this fits with other research

Kennedy (1992) showed only 20 % of studies even mentioned social validity. Vollmer et al. answer that gap by telling teams to audit themselves early and often.

Leif et al. (2024) found the number is still low: only 18 % of recent JABA papers report social data. The new paper pushes the same point—measure more, and do it throughout.

Huntington et al. (2024) found most checks leave out disabled consumers. Vollmer’s call lines up: include the real users every time, not just parents or staff.

AGreen et al. (2020) gave a parent-interview tool for crisis use. Vollmer widens the lens: use any tool, but use it all the time, not only in emergencies.

04

Why it matters

You can start this week. Pick one active case. Ask the client (or guardian) two questions: “Is this goal still worth it to you?” and “Is the way we work okay?” Write the answers and adjust. Repeat each month. This tiny loop keeps your program client-driven and shows funders you care about real outcomes, not just graphs.

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→ Action — try this Monday

Add a 2-question social-validity pulse check to your next session note and act on the answer.

02At a glance

Intervention
not applicable
Design
theoretical
Finding
not reported

03Original abstract

For behavior analysts, social validity should be a standard and evolving component of our own self-evaluation process. Our field has known that for decades, but we have not always been good about implementing such self-evaluations. Recent criticism of our field should be viewed as setting the occasion for self-reflection and improvement of our practices. To accomplish those aims (self-relection and improvement), we need to identify specific practices to extinguish, modify, or (at least) explain better. We will address this challenge in three contexts. First, we provide discussion on what is “meant” by “ABA.” Second, we distinguish between ABA as a discipline and ABA as an intervention (we contend it is the former and not the latter). Third, we acknowledge and identify nuances of social validation, often by drawing parallels and comparisons to medical fields.

Perspectives on Behavior Science, 2025 · doi:10.1007/s40614-025-00452-6