What Clinical Leaders Need to Know About Messaging and Marketing matters because it changes what a BCBA notices when decisions have to hold up in clinic sessions and day-to-day service delivery. In What Clinical Leaders Need to Know About, for this course, the practical stakes show up in service continuity, accurate reporting, and defensible clinical decisions, not in abstract discussion alone.
Provider: BehaviorLive — via Association of Professional Behavior Analysts
Take This Course →Including ethics, supervision, and topics like this one. New live CEU every Wednesday.
Join Free →MESSAGE FROM APBA — Disseminating information about our profession and science is a critical activity in which all practitioners engage to some degree or another. Enjoy this free presentation (with 1 free CEU) to support the growth of your professional writing and dissemination skills! ABSTRACT: Clinical leaders play a critical role in shaping the messages their organizations send into the world. Whether it's a press release, a newsletter, a public-facing article, or a piece of promotional content, the clinical voice helps ensure those messages are accurate, ethical, and reflective of the work we actually do. Even in organizations with dedicated marketing teams, clinicians need to be at the table: reviewing language, flagging risks, and helping translate behavior analysis in ways that connect without compromising integrity. In this session, we'll break down the components of a clear communication plan, explore strategies for collaborating with non-clinical colleagues, and discuss how to reduce risk when messaging about behavior analysis and your services. We'll also look at practical policies and systems you can build to streamline communication and keep everyone on the same page.
| Certification Body | Credits | Type |
|---|---|---|
| BACB® | 1 | General |
| COA | 1 | — |
Adam Hockman has a varied career in applying behavior and implementation science in education, healthcare, and the performing arts. He is the chief learning architect at ABA Technologies. There, he helps clients build employee learning and performance systems. He has designed programs for organizations in business, autism services, healthcare, higher education, occupational safety, and the performing arts. He is on the faculty of the Heifetz International Music Institute, where he teaches behavioral practice and performance skills to classical musicians. Adam founded Wider Reach Incubator in 2023, a project that helps behavior analysts write for mainstream media and supports state and international affiliates to improve their dissemination efforts. Previously, Adam worked as a research associate to Dr. Francis Mechner at The Mechner Foundation. He is co-author with Dr. Terry McSween of The New Values-Based Safety: Using Behavioral Science to Improve Your Safety Culture.
Side-by-side comparison with a clinical decision framework
Research-backed educational guide for behavior analysts
Research-backed answers to common clinical questions
All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.