Few textbooks in any scientific discipline achieve the status of near-universal adoption as the primary educational resource in their field. Cooper, Heron, and Heward's Applied Behavior Analysis, now in its second edition, has achieved that status in behavior analysis.
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Join Free →Read the following article and pass a 7-question quiz on it: Friman, P. C. (2010). Cooper, Heron, and Heward's Applied Behavior Analysis (2nd ed.): Checkered flag for students and professors, yellow flag for the field.Journal of Applied Behavior Analysis, 43(1), 161-174. To earn credit, you will be required to read the article and pass a 7-question quiz about it. You can retake the quiz as many times as needed, but you will not receive exactly the same questions each time. At last, the field of applied behavior analysis has a beautifully crafted, true textbook that can proudly stand cover to cover and spine to spine beside any of the expensive, imposing, and ornately designed textbooks used by college instructors who teach courses in conventional areas of education or psychology. In this review, I fully laud this development, credit Cooper, Heron, and Heward for making it happen, argue that it signifies a checkered flag for students and professors, and recommend the book for classes in applied behavior analysis everywhere. Subsequently, I review its chapters, each of which could easily stand alone as publications in their own right. Finally, I supply a cautionary note, a yellow flag to accompany the well-earned checkered flag, by pointing out that, as is true with all general textbooks on applied behavior analysis, a major portion of the references involves research on persons who occupy only a tail of the normal distribution. To attain the mainstream role Skinner envisioned and most (if not all) behavior analysts desire, the field will have to increase its focus on persons who reside under the dome of that distribution. Only logged in customers who have purchased this product may leave a review.
| Certification Body | Credits | Type |
|---|---|---|
| BACB | 1.5 | Ethics |
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All behavior-analytic intervention is individualized. The information on this page is for educational purposes and does not constitute clinical advice. Treatment decisions should be informed by the best available published research, individualized assessment, and obtained with the informed consent of the client or their legal guardian. Behavior analysts are responsible for practicing within the boundaries of their competence and adhering to the BACB Ethics Code for Behavior Analysts.