How to Know If Client Acquisition Is Actually Working

Pencil sketch illustration for: How to Know If Client Acquisition Is Actually Working

A practical guide for ABA clinic leaders—BCBAs, clinical directors, and owners—who need to know whether their client acquisition is actually working. Learn which simple metrics to track, how to set up low‑cost measurement and attribution, and how to run quick audits and experiments while keeping HIPAA, capacity, and ethics front and center. Use the templates and checklists to turn intake and referral data into clear, ethical decisions about who to enroll and when to pause outreach.