Extrinsic and intrinsic motivation at 30: Unresolved scientific issues.
The fear that external rewards crush inner motivation is scientifically shaky—keep using your reinforcement procedures.
01Research in Context
What this study did
Reiss (2005) looked at the old claim that external rewards kill inner drive. The paper checks thirty years of studies that warned "use prizes and the child will stop liking the task."
It is a theory review, not an experiment. The author read piles of motivation papers and asked: do the data really show that reinforcement hurts?
What they found
The review says the evidence is weak. Many anti-reward studies used shaky methods or mixed up short-term mood with long-term love of learning.
Steven concludes ABA should keep using reinforcement without fear. The worry that tokens turn kids into robots is more slogan than science.
How this fits with other research
Travers et al. (2025) picks up the same shield twenty years later. They defend ABA against wider attacks, calling "coercion" claims myths. The pair shows the field still has to fight the same battle.
Paniagua (1990) asked us to look at a client’s past reinforcement history. Steven’s point joins that call: check the data, not the dogma, before you drop useful procedures.
Edwards et al. (2020) also rewrites a sacred topic, saying the usual story of motivating operations and negative reinforcement is off track. Both papers tell BCBAs to question popular tales and trust careful data instead.
Why it matters
You can stop apologizing for using points, praise, or pennies. The paper gives you citations to show teachers or parents that rewards do not steal joy. Keep designing strong reinforcement plans while the critics hunt for better proof.
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02At a glance
03Original abstract
The undermining effect of extrinsic reward on intrinsic motivation remains unproven. The key unresolved issues are construct invalidity (all four definitions are unproved and two are illogical); measurement unreliability (the free-choice measure requires unreliable, subjective judgments to infer intrinsic motivation); inadequate experimental controls (negative affect and novelty, not cognitive evaluation, may explain "undermining" effects); and biased metareviews (studies with possible floor effects excluded, but those with possible ceiling effects included). Perhaps the greatest error with the undermining theory, however, is that it does not adequately recognize the multifaceted nature of intrinsic motivation (Reiss, 2004a). Advice to limit the use of applied behavior analysis based on "hidden" undermining effects is ideologically inspired and is unsupported by credible scientific evidence.
The Behavior analyst, 2005 · doi:10.1007/BF03392100